THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
Do This If You’re Feeling Spread Thin as a Practice Owner
If your Cash-Based practice isn’t growing as quickly as you’d like, it’s natural to assume you may have a marketing, or sales, or retention problem.
Maybe you need more referrals, better Facebook ads, or a stronger sales process…
How to Create Facebook Ads That Actually Produce Cash-Pay Patients
One of the most common things I hear from practice owners is some version of this:
“I tried Facebook ads before, and they didn’t work.”
Sometimes they hired an agency. Sometimes they boosted a few posts…
How Cash Practices Can Win in an AI World
Here’s a harsh truth that is vital for you to understand if you don’t already: You are already losing patients to AI.
Patients are already using ChatGPT, Gemini, Claude, and other tools to get diagnoses, treatment suggestions, exercise programs…
The Costly Retention Mistake Most Practice Owners Overlook
Most practice owners assume that if they want to grow, they need more leads. More referrals. More website traffic. More ads. More people calling the clinic.
Sometimes that’s true.
But after coaching more than 1,000 Cash-Based practice owners over the years…
A Simple Tactic to Push Through the Daunting Tasks You’re Avoiding
One of the most common patterns I see among successful practice owners is that they eventually reach a point where they know they need help.
Their schedule is getting fuller. Their responsibilities are growing…
How to Find Great Clinician Applicants When Indeed Is No Longer Enough
If you are hiring in your practice right now, or know you eventually will be, this is an incredibly important conversation.
Because the hiring landscape has changed dramatically over the last few years…
Masterclass: How to Get Cash-Pay Patients at Events
Most practice owners dramatically underperform at local events.
They show up with a table, maybe do a few injury screens, collect some emails, hand out some flyers… and then wonder why almost nobody actually becomes a patient afterward…
Cash Practice Admins that crush it – Interview Musts to find yours
Most practice owners think hiring problems begin after the employee starts.
Usually, they begin during the interview.
Because the wrong admin can sound amazing in a conversation…
The Leap of Faith – When & How to Go from Side-Hustle to Full Time Cash Practice
Most practice owners don’t just struggle with hiring these days…
They struggle with what happens after hiring.
Because once someone is in the role, a new tension shows up if you’re not a seasoned manager/CEO:
Am I asking too much?
Am I not being clear enough?
Am I giving too much constructive criticism…
The Post-Discharge Follow System that Reactivates Patients and Earns Google Reviews
If you don’t have at least a 6-12 month follow-up system for patients after discharge, you’re leaving a lot of money on the table.
Most practices either don’t follow up at all, or they send one message a few weeks later that says something like, “Just checking in to see how you’re doing.”…
