CBP 003: It’s Not Just About the Bank Account – a Key Shift Target Market
This episode pulls from one of my first cash-practice blog posts at this website, and it delves into one component of the “mindset” topic. I discuss the mindset of the target market for just about any cash-based practice, no matter what niche or area of treatment...
How Seth Godin’s Book “Tribes” Applies to Cash-Based PT
A couple weeks ago I met an incredible entrepreneur, Tai Lopez, at a networking gathering from whom I quickly learned quite a number of things; but the lesson that stuck with me the most was one I’ve been hearing for years… The most successful people in the...
Cash-Pay PT for Patients Needing A Ton of Treatment
Greetings from CSM 2014 in Las Vegas! It has been a blast so far! One of the commenters on my last post brought up some very good questions, and I felt that one deserved its own blog post: A question that often comes up when I talk about a cash based system is “what...
A Sure Way to Fail in the Cash-Based Business Model
It’s 2014! Holy Crap! In some ways I feel like it’s only been a few years since we said goodbye to the 90’s. A lot has changed in the past 14 years, and though there are certainly some “early adopters” out there in the cash-based practice model, it’s a relatively new...
Lessons Learned in 2013
I’m finishing the year in warm sunny Adelaide, Australia … visiting my family down here. What a year this has been! Certainly my biggest year financially since I raised my rates from $120 to $150/session, and my schedule didn’t slow down. This was also a year of...
I’m Thankful For …
I’m in charge of making the dressing and sweet potatoes today, but before I dive into that, I want to list a few things that I’m thankful for on this Thanksgiving Day… as they relate to my physical therapy practice and the cash-based business model 🙂...
A Vital Mindset Shift when Transitioning Out-of-Network
Happy Halloween everyone. I’m going to dive into something I’ve written about before but seems to be such an important topic, I’ll continue to revisit it many times. It can be either a prevalent roadblock or a path-clearing guide to cash-based success depending on...
The Chronic Undervaluation of Physical Therapy
I rarely go a month without hearing the question, “How in the world do you convince patients to pay $150/hour for Physical Therapy?” Another related comment goes something along the lines of, “Cash-pay patients??! But I struggle to get many of my patients just to be...
When Everyone is Insured (Obamacare), will Cash PT Practices become Extinct?
I was recently on a LinkedIn forum, and the following statement was made about the out-of-network business model: “The cash-based practice will be almost non-existent when Obamacare is 100% implemented. We already have it in Massachusetts, and ever since it was...
Help! A Hospital Bought My Referral Sources
If you browse all the different private practice forums out there (or receive all the emails I do from practice owners), it is clear there is a great deal of uncertainty and fear about how Obamacare, ACOs, and other changing components of the healthcare system will...
