This is a follow up interview with one of the most popular guests I’ve had on the podcast, and she once again proves why in this episode. When I first interviewed Sarah King back in episode 50 of the Cash-Based Practice Podcast, I was extremely impressed by her knowledge of marketing tools and strategies considering how recently she had opened her cash-based practice.

Now, 1.5 years later, I catch up with Sarah about some new additions to her marketing repertoire and why she is now looking to hire a second PT. Sarah has developed both an offline PT business and an online business serving people with Parkinson’s and we discuss all the details of how she’s done it … including her strategies for how to build a large Facebook Live audience of current and prospective clients.

Sarah King on Dr. Jarod Carter's Cash-Based Practice Podcast Ep. 71

More specifically, we discuss:

  • What factors Sarah considered before deciding to employ a second physical therapist
  • How Sarah simplified her marketing and USP to attract her ideal patient
  • The power of in-person networking with hard-to-reach physicians and community partners
  • Utilizing Facebook Live to build an online community and consistent audience
  • How to use Facebook Live strategies such as live interviews and video series
  • Resources Sarah and I use to automate our practices and online businesses
  • The success of Sarah’s online Parkinson’s Program and how it affects her service-side advertising
  • How to network more effectively by providing value to potential referral sources
  • What Sarah has learned about finding good employees and what benefits to offers
  • Resources, resources, resources, resources!

Resources mentioned in this episode:

Interested in the cash-based private practice model?
>> Click Here to learn how to start your own Cash-Based Practice <<

Let us know if you enjoyed the show:

[Click to Tweet] Thanks Sarah King @InvigoratePT4PD for all the online and in-person marketing tips on the Cash-Based Practice Podcast w/ @drjarodcarter ! Check it out for more on FB Live, networking w/ your niche, and running online businesses: http://bit.ly/2IpqEOe

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