Most social-media tactics come and go.
The algorithm changes, trends fade, and what worked three months ago might be dead today.
That’s why I rarely create public content about social-media marketing—because most of it isn’t evergreen.
But in this episode, I share the one approach that always works to generate real patients, no matter the year, the platform, or the algorithm.
What You’re Getting Today:
- The evergreen framework for turning social followers into real patients
- How to structure every short-form video so it actually produces leads
- A free downloadable checklist for executing the system step-by-step
1. The Only Social Media Formula That’s Truly Evergreen
Forget chasing trends.
This is what never changes:
Helpful, captivating content that speaks your patient’s language.
When you consistently educate, inspire, and connect—while staying visible in your local geography—you create awareness, trust, and steady inquiries over time.
The format may shift from Instagram Reels to YouTube Shorts to TikTok, but the principle stays the same:
- Hook attention in the first few seconds.
- Provide quick, high-value insight or solution.
- End with a clear, low-pressure call to action.
Do that over and over, and you’ll win.
2. How to Structure Short-Form Videos That Actually Convert
Every 30- to 90-second clip needs two things:
- A strong hook.
Ask yourself: “Would my ideal patient stop scrolling to watch this?” (and ask that same thing of ChatGPT!) - A clear next step (CTA).
It shouldn’t always have to be “Book now” or “Call us”… Sometimes it’s:
- “Comment below to let me know how this technique works for you.
- “DM me your questions—I’m happy to help.”
- “Share this with a friend dealing with [condition].”
- “Save this video for the next time you’re at the gym.”
- “Follow us for more helpful information ____.”
Each micro-interaction builds familiarity, authority, and eventual trust.
It’s the digital version of Gary Vaynerchuk’s Jab, Jab, Jab, Right Hook—give, give, give… then invite.
3. Your Free Resource: The Evergreen Social Media Checklist
Want the exact steps for building a consistent, patient-producing presence—without spending hours glued to your phone?
I’ve got you covered.
The Evergreen Social Media Marketing Checklist gives you everything you need to:
- Attract the right patients with content that educates, connects, and builds trust — even if you’ve never “gone viral.”
- Turn followers into phone calls and evals using simple scripts, DM strategies, and value-driven CTAs that spark real conversations.
- Save hours every week by batching, delegating, and using AI tools that make content creation fast and consistent.
Invest in your team, invest in your practice–download your free guide now!
Thanks so much for checking out this week’s Podcast… hope you enjoy the free resource!
The Final Word
Algorithms change. Trends fade.
But helpful, human connection never goes out of style.
If you keep showing up with genuine value and strategic calls to action, your content will keep producing patients—year after year.
Keep creating, keep helping, and stay consistent.
— Jarod
WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE?
>> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<
HERE ARE SOME MORE EPISODES ON MARKETING & PATIENT ACQUISITION:
Turn One Video or Blog into 15+ Lead-Generating Assets
I show you how to repurpose a single piece of content across platforms so it keeps generating leads long after you hit publish—plus when to boost, run ads, and retarget for more conversions.
The Easiest Way to Add 5 Figures to Your Practice Each Year (With Just a Few Hours of Work)
A simple quarterly system to reactivate past patients and drive reliable revenue—without complicated funnels or constant posting.
Simple Strategies to Boost Cash-Pay Referrals
My go-to methods for creating new referral sources and keeping them warm, so you’ve always got a steady pipeline of ideal patients.
MORE RESOURCES TO HELP YOU TURN FOLLOWERS INTO PAYING PATIENTS:
Cash-Based Practice Freedom e-Course 2.0
This course gives you every step, script, process, and resource I’ve used (and coached 1000+ practice owners through) to build highly profitable, insurance-free practices. It’s all laid out for you in a perfect step-by-step blueprint …Check out the Course here.
Cash-Based Practice Mastermind
If you want to double your profit per patient and build the practice of your dreams, without relying on greedy insurance companies, this Mastermind coaching program can get you there with: Weekly live coaching, a supportive community of Cash-Based practice owners, and a vault of done-for-you resources and masterclasses to accelerate you toward your goals and avoid time-wasting mistakes. Check out the Mastermind here.
Cash-Based Practice Marketing Intensive
Learn how to keep your phone ringing and your inbox flooded with qualified out-of-network leads using my R.O.I. Marketing Method and the power of AI. This training walks you step-by-step through proven marketing systems that bring patients straight from social media to your schedule. Check out the Masterclass here.
