Do you really understand what makes your practice special to patients? Have you correctly identified which people give you an easy “yes”? Are you actually selling what you think you’re selling? If you find it difficult to attract enough patients to your door or convince them to pull the trigger on a treatment plan, the answer to one or more of those questions might surprise you. And that’s why the video below is going to walk you through an amazingly simple but often-overlooked practice marketing strategy: patient surveys.

This approach has the power to transform your results virtually overnight by allowing you to discover if some of your foundational assumptions about your practice align with reality. You’ll learn an easy way to conduct a little free market research that can tell you exactly who to target and precisely what language to use in order to supercharge your conversions.

More specifically, I discuss these topics related to patient surveys:

• How easy it can be for a practice owner to develop tunnel vision about their own value proposition and target market—and how uncovering that problem can lead to a positive transformation in results.
• Identifying you have correctly identified your target, so you’ll know if you are putting your marketing messages in front of the right people.
• How to find out what advertising messages will best speak to a potential patient’s most-powerful motivators for seeking treatment at your practice.
• Practical steps for using what you’ll learn from your patient surveys to attract more leads and convert them into paying customers.

 

The Ultimate Hack for Your Practice Marketing: Simple Patient Surveys

I’ve got a free resource for you: “Questions to Ask Your Patients to Supercharge your Marketing and Sales,” which will help you discover exactly what it is that is considered most valuable to the people who are choosing your practice for their care.

Click below to download this resource so you can better understand your target market and the language and marketing messages that will be irresistible to them:

Thanks so much for checking out this week’s video… hope you enjoy the resource!

HERE ARE SOME MORE EPISODES ON HOW TO EFFECTIVELY MARKET YOUR PRACTICE:

How to successfully target a niche with cash-based physical therapy services

In this highlights episode, I explain how you can target a niche to make your practice stand out from the competition. 

How to get more attention for your practice from existing marketing efforts

Learn some creative ways to take a single piece of content and turn it into a variety of highly effective marketing touchpoints.

The secret to making Instagram pay big for a cash practice

In this podcast interview, you’ll learn exactly how to create results-generating content for each platform and tactics that ensure all that great content is seen by your target audience.

 

MORE RESOURCES TO HELP YOU BUILD A THRIVING PRACTICE:

 

Cash-Based Practice Freedom e-Course 2.0

If you want a fast, reliable, proven blueprint to landing Cash-Pay patients whenever you want, so you can build a highly profitable Practice that delivers the type of care you’re proud of, then check out this course! For the first time ever—I’m handing over every proprietary process, system, script, document, resource, and more that my clients and I have used to create widely successful Cash-Based Practices in just about every healthcare field. Check it out here.

 

How to Generate New and Return Patients via Email in Just 15 Minutes a Week

In this masterclass, you’ll learn how to write emails that generate new business for your clinic—without cheesy sales tactics or lots of un-subscribes. You’ll discover the secrets and strategies that keep people on your list over time, so you can develop the trust required for prospects to happily become patients or stay top of mind so discharged clients will return to your clinic whenever they need treatment again. Check it out here.