Arguably the most important role in your practice is the role of answering the phone, yet too often practice owners don’t give that role the attention it deserves… costing themselves many thousands in lost revenue!

Yes, I know the clinicians are hugely important too, but if the person on the phone is chasing away a huge number of prospective patients, it doesn’t matter how great the clinicians are … you’re practice will seriously struggle.

In this podcast, I delve into the hidden pitfalls that arise when your admin isn’t up to par. The impact on your bottom line is undeniable… after you’ve worked so hard to get the phone ringing, you have someone effectively chasing away customers! So let’s dig in to uncover this silent profit killer and learn how you can address it head-on.

This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

More specifically, we discuss these topics related to dealing with an ineffective admin:

• The power of call recordings to identify inefficiencies and areas of improvement.
• How to calculate the true financial impact of having an underperforming person handling your practice phones.
• Why the right mindset is crucial for your admin plus how to know if it’s worth the time to coach someone in this area.
• The importance of regular training and touchpoints, even when you think your admin is on point.
• Immediate steps you can take to prevent further losses while you search for a replacement.

I’ve got a free resource for you: Cash-Pay Practice Closing Scripts,” which includes the powerful deal-sealing language I’ve developed over the years that dramatically improves conversions… so your team can get more patients to say yes and create a whole lot more revenue for your practice.

Click below to download it now:

 

Thanks so much for checking out this week’s podcast… hope you enjoy the resource!

WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE? 

>> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<

 

HERE ARE SOME OTHER EPISODES ON HIRING & TRAINING AN ADMIN:

Profit-Producing Keys to Hiring & Training the Admin for Your Private Practice

In this podcast, you’ll learn how to find a great fit for your front desk (or virtual front desk), so you can finally free up your time without paying someone for 40 hours/week, and build the practice of your dreams.

3 words that convert the most resistant leads

If you or your staff struggle with that uneasy feeling when a potential customer hesitates and pushes back on the price at the end of a phone call or consultation, this episode is just what the doctor ordered.

Unlocking the Secrets to Stellar Front Desk Staff Performance

In this podcast, you’ll learn how to use key metrics to assess admin performance and help them improve over time so you can attract more prospects to your clinic and improve conversions.

 

MORE RESOURCES TO HELP FIND THE RIGHT EMPLOYEES:

AUTOMATED TOP TALENT ATTRACTION AND HIRING SYSTEM

Building the right team is absolutely make or break for a sustainable cash-based practice, which is why I created this powerful course: A step-by-step guide on how to use free Gmail filters and Google Forms to AUTOMATICALLY weed out bad candidates, only show you the resumés of A-players, and complete half of the interview process without taking a minute of your precious time. Check it out here.

How to Attract Top Talent, Manage Like a CEO, and Fill New Clinicians’ Schedules with Patients As Quickly As Possible

In this 1-hour Masterclass, you’ll learn exactly how to grow your practice with ease via headache-free employees and skillful management. You’ll discover how to attract and interview stellar employees, onboard them in a way that they are immediately adding value to your business, and understand the secrets to superstar management and mentorship. Check it out here.