If the word sales makes you—or your staff—feel uncomfortable… You are not alone. It’s one of the most common mental barriers in cash-based practice. Clinicians feel it.Admins feel it.Receptionists feel it. And unfortunately, that discomfort quietly crushes growth....
When the schedule softens, most practice owners do the same thing. They panic.They think, “I need more leads.”They start chasing brand-new people. But that’s usually not the fastest move. Because when you need results quickly, the smartest question isn’t: “How do I...
Episode 300 feels like a good time to zoom out. I started this podcast back in 2014. It was the first podcast on this topic of Cash-Based practice. Since then, I’ve had a front-row seat to startup clinics, multi-location operators, practice owners who were barely...
Most Cash-Based practice owners approach referral source networking the same way…They imply they’ll “send patients” to the prospective new referral source, andthey hint at a partnership that (if we’re being honest) they can’t actually sustain. Because if you’re trying...
Drop-offs happen. Even if you run a tight ship… even if outcomes are strong… even if you’ve trained your team well… People still drift. They hit 70% better, and justify to themselves that they feel “good enough”.They get busy.They tell themselves, “I’ll just stay...
A lot of practice owners don’t lose revenue because of ineffective marketing… They lose revenue due to slow lead follow-up and weak conversions. And sometimes I even come across those that don’t follow up with every lead because they/they’re staff think “we’re too...
Most Cash-Based practice owners don’t struggle to get interest. They struggle to turn interest into commitment. You run or participate in an event that is filled with your ideal prospective patient… You offer free screens or discounted consults. People seem...
Most Cash-Based practice owners don’t fail because they lack effort. They fail because their effort is scattered. They’re busy all year.They’re solving problems constantly.They’re reacting instead of directing. And when December rolls around, they realize they worked...
As a new year begins, most practice owners feel like they should “plan better” than they did last year. But here’s the problem:Most annual reviews are so complex that they never actually get finished and often focus on things that don’t really move the needle for a...
As the year winds down, most practice owners feel the pull to “look back” and “plan ahead.” But too often, that process turns into either a surface-level glance at revenue—or an overwhelming spiral of things you should have done better. That’s not helpful. And it’s...
A lot of Cash-Pay practices are doing something very smart right now. They’re using entry-point services to get new customers in the door… things like specialty services and modalities (like shockwave therapy, red light sauna, etc), performance-based training, etc....
When most clinicians think about scaling, they picture working more hours, taking on more risk, or grinding harder than ever. Jonathan Parr took the opposite path. He built a multi-location, seven-figure, Cash-Based practice by focusing on a niche most practice owners...
