Everything Digital, Marketing
A courageous PT who just opened a his own Fee-for-Service Physical Therapy Practice recently asked me: “What source of marketing do you find brings in the most local new clients for you other than word of mouth (ie adwords, facebook, local news, etc.)?” I’d like to...Cash-Based PT Practice Info, Everything Digital, Marketing
I was recently asked for my input on optimizing the website of a fellow Self-Pay Physical Therapist, Christine Vlahos MS, PT of Women’s Wellness PT and Pilates. Editor’s Note 1-10-17: Christine has changed the name of her practice and changed the website,...Cash-Based PT Practice Info, Interviews, Marketing, Mindset
As this website and its impact spreads, more interview requests roll in and I’m really enjoying it. Dave Chase, CEO of Avado.com sent me a number of “Healthcare Innovator” interview questions, and I have included a few of them below. How do you make the lives of...Cash-Based PT Practice Info, Direct Access, Everything Digital, Marketing, Medicare and Insurance, Mindset, Reimbursement
In Dec 2010, when I was asked how I was able to quickly create a successful cash-based physical therapy practice, I had no idea that the answer would turn into an ever-growing website and a 65 page cash-practice guidebook. The entire process took much longer than I...Cash-Based PT Practice Info, Marketing, Mindset
As I receive more and more emails from Physical Therapists interested in starting cash practices, I’m finding the questions are often great sources for blog posts. How should I market my physical therapy practice? Just a few days ago, I received an email from a young...Cash-Based PT Practice Info, Interviews, Marketing
For those who haven’t already been a regular visitor of PTTalker.com, I would highly recommend it. They do a weekly audio interview of an expert in some area of the PT field. The site is already loaded with great interviews and info. I recently had the pleasure...Marketing, Mindset, Reimbursement
The above question is one I have to answer somewhat often, and I’m now getting plenty of Physical Therapists asking me how I respond to it. Luckily, I have already written this section in my cash-practice guidebook, so I get to use the ol’ copy-paste for this post! I...Everything Digital, Marketing
As a continuation of my post on quickly gathering and sharing good content with your patients and followers, there’s something else I want to pass along that has made the whole process of online marketing even more efficient. If you already have a Facebook business...Cash-Based PT Practice Info, Everything Digital, Marketing
Providing your former, current, and potential patients with good information—known as content marketing—is one of the best ways to keep your clinic fresh in their minds. This obviously goes for both traditional PT clinics and Cash Pay practices. There are a number of...Cash-Based PT Practice Info, Marketing
Once again, the readers at The PT Project have asked me questions that reveal the need to expand on a particular topic. Here was the question: I agree with everything you are saying and have thought about the viability of a cash based business. The ability to combine...
