When my private-pay PT practice in Austin was just a couple weeks old, the few patients I was seeing each week were not enough to pay the bills. I did not take a loan nor did I have much savings to cover a long-term lack of profitability. I had to act fast to fill my...
I recently came across this fantastic free resource and wanted to share it with all of you. http://website.grader.com/ (by Hubspot) gives you an incredibly detailed report on multiple aspects of your clinic’s website. On top of that, you can enter the website...
I’m really excited to publish this interview of fellow Private Pay PT practice owner, Ann Wendel PT, ATC, CMTPT of Prana Physical Therapy. She took the time to give really in-depth answers to some of the most common questions I’m asked by PTs looking to start/convert...
I don’t know about you all, but every January my physical therapy practice sees at least a couple new/return patients for the same reason: They were trying to “get back into shape” after many months of little-to-no exercise. Marketing to the existing trend In an...
The last post covered my general approach to networking and the methods I use to promote my cash practice at networking events. No matter how good you are in networking situations, if you aren’t also good about consistently following up with the contacts you make,...
It’s been a few weeks since the last post about my new marketing plans, and I’ve been focusing on executing the first thing on my list of new marketing commitments: Networking. My efforts at networking events early after starting my cash practice played a big role in...
At the beginning of 2011, less than a year after starting my self-pay Physical Therapy practice, my clinical schedule was booked 1-2 weeks in advance. I had worked extremely hard and used a number of (mostly free) marketing approaches to make this happen. Around that...
A courageous PT who just opened a his own Fee-for-Service Physical Therapy Practice recently asked me: “What source of marketing do you find brings in the most local new clients for you other than word of mouth (ie adwords, facebook, local news, etc.)?” I’d like to...
This week’s article is a guest post by Allison Gamble of www.psychologydegree.net. — The field of Physical Therapy is overflowing with big-hearted, educated individuals who live to help their patients. There were over 185,000 Physical Therapy jobs as of a 2008...
I was recently asked for my input on optimizing the website of a fellow Self-Pay Physical Therapist, Christine Vlahos MS, PT of Women’s Wellness PT and Pilates. Editor’s Note 1-10-17: Christine has changed the name of her practice and changed the website,...
As this website and its impact spreads, more interview requests roll in and I’m really enjoying it. Dave Chase, CEO of Avado.com sent me a number of “Healthcare Innovator” interview questions, and I have included a few of them below. How do you make the lives of...
In Dec 2010, when I was asked how I was able to quickly create a successful cash-based physical therapy practice, I had no idea that the answer would turn into an ever-growing website and a 65 page cash-practice guidebook. The entire process took much longer than I...
