A lot of Cash-Pay practices are doing something very smart right now. They’re using entry-point services to get new customers in the door… things like specialty services and modalities (like shockwave therapy, red light sauna, etc), performance-based training, etc....
As insurance companies steadily cut Out-of-Network benefits and reimbursement, many Cash-Based practices are really feeling the impact. Patients who once received 40–50% back from self-claims suddenly get zero, and some respond with: “I just can’t afford this anymore....
Competition in the Cash-Based PT world is rising—fast. If it feels like new Private-Pay practices are popping up every month in your area, you’re not imagining it. Clinicians are leaving insurance jobs, jumping Out-of-Network, and launching Cash-Based practices at the...
Every practice owner wants consistent, predictable revenue—and the best way to earn this are patients who keep coming back because you continue to transform their life, and they truly value what you provide. That’s exactly what continuity and maintenance memberships...
Most social-media tactics come and go.The algorithm changes, trends fade, and what worked three months ago might be dead today. That’s why I rarely create public content about social-media marketing—because most of it isn’t evergreen. But in this episode, I share the...
If your cash-based practice is still a side hustle—or you’re flying solo—this episode is your wake-up call. You’re stuck in the Yo-Yo Schedule Loop: feast, famine, hustle back up… rinse, repeat. Been there. Done that. And trust me, it’s not sustainable....
What if there were an easier way to unlock an extra stream of revenue in your practice — one that doesn’t require new certifications, long hours, or complicated marketing funnels? The truth is, most cash-based practice owners already have everything they need to spark...
Free consultations can be a powerful gateway to care—but what happens when the person in front of you isn’t the one calling the financial shots? This scenario is more common than you think—especially with recent college grads still on their parents’ insurance or...
What if you didn’t need more leads to fill your schedule this month… just a list of names and a simple script? It’s easy to get caught up chasing new patients through ads, funnels, and referral strategies. But often, the most powerful growth move you can make is to...
What if I told you the most powerful lead-generation strategy for your practice isn’t something new you need to learn… it’s something you’re already doing? Too often, practice owners jump from tactic to tactic, chasing that one elusive “secret” to fill...
Hope 2024 was an amazing year for your cash-based practice! As we head into 2025, I wanted to highlight three of the most impactful podcast episodes from last year. These episodes are packed with proven strategies to help you generate more leads, overcome mental...
There’s a silent killer lurking in most cash-pay practices—and it’s draining your revenue and limiting your impact more than you realize. It’s not poor marketing. It’s not your clinical skills. It’s patient drop-offs—when clients leave before completing their full...
