CASH-Based Practice Blog
The Chronic Undervaluation of Physical Therapy
I rarely go a month without hearing the question, “How in the world do you convince patients to pay $150/hour for Physical Therapy?” Another related comment goes something along the lines of, “Cash-pay patients??! But I struggle to get many of my patients just to be...
The Legalities of Cash-Pay PRICING when still In-Network with 3rd Party Payors
If you have completely out-of-network practice, you can set your self-pay rates at whatever the free market will support. But what if you are in network with some 3rd Party Payors? What if you are trying to grow your private pay patient population, while remaining in...
What Does it Cost to Start a Cash Based Physical Therapy Practice?
A common question and concern I hear from prospective cash-based practice owners was summed up nicely in an email I recently received: One of my biggest obstacles to getting started is figuring out how much cash I need to open my doors? Did you have a set amount when...
What Website Pages Create the Most Patients for a Cash-Based PT Practice?
I’ll be the first to admit that there are a lot of changes I’d like to make to my clinic’s website, and I know that it could be much better. With an overflowing patient schedule, spending time and money on it just hasn’t been a high priority for a long time. However,...
Does my Cash Based Practice Need to be Compliant with HIPAA Privacy Laws?
Today’s post comes from Aaron LeBauer PT, DPT, LMBT, who has been ever-so-kind to tackle the enormous topic of HIPAA as it relates to cash-based physical therapy practices. He has a successful cash-based practice and recently started a website for those interested in...
Financially Justifying Cash-Based Physical Therapy to Prospective Patients
The following question/statement is one I commonly hear so I felt it was time to post my answer for all to see … “How are you convincing patients that choosing self-pay physical therapy is financially better for them than their insurance-based options? I understand...
Two Interviews with Cash-Based Content and Questions Answered
In the past few weeks I’ve been interviewed twice, so I’m using this post to pass the interviews along to you all. It’s awesome how much content can be covered in an audio interview, so I really encourage you to check both of these out. Healthy Wealthy & Smart...
When Everyone is Insured (Obamacare), will Cash PT Practices become Extinct?
I was recently on a LinkedIn forum, and the following statement was made about the out-of-network business model: "The cash-based practice will be almost non-existent when Obamacare is 100% implemented. We already have it in Massachusetts, and ever since it was...
Help! A Hospital Bought My Referral Sources
If you browse all the different private practice forums out there (or receive all the emails I do from practice owners), it is clear there is a great deal of uncertainty and fear about how Obamacare, ACOs, and other changing components of the healthcare system will...
Is PT School Worth It?
I have a friend who has been considering going to PT school for a few years now. He’s about my age, well beyond undergrad where he earned an engineering degree, but moved out of that field a while ago. He’s an entrepreneurial type and would definitely be on the path...
