CASH-Based Practice Blog
Is PT School Worth It?
I have a friend who has been considering going to PT school for a few years now. He’s about my age, well beyond undergrad where he earned an engineering degree, but moved out of that field a while ago. He’s an entrepreneurial type and would definitely be on the path...
Cash Based Pelvic PT Clinic – Interview of Emily Wegmann MPT, OCS
This post is an interview of Emily Wegmann MPT, OCS, co-owner of a successful cash-based PT clinic in North Carolina where they specialize in pelvic floor therapy. Give us the background of your cash-based practice? What are the general logistics: setting type,...
How to use Blogging to Grow a Cash-Based Physical Therapy Practice
As a follow up to the guest posts on blogging for your PT practice by Samuel Awosolu and Chris Johnson, I’m going to give specific guidance and tips for those who want to start a blog for their practice (or already have one). I’ll be covering…
Blogging is my Practice – by Chris Johnson, PT
I would like to start by thanking Jarod for giving me the opportunity to share my thoughts on what blogging has done for my physical therapy practice. I would also encourage you to check out the guest post by Samuel Awosolu PT, DPT that appeared on Jarod’s website...
What Facebook’s move into Search means for your Clinic
For those of you who have read my cash-practice guidebook, you already know that I predicted this move by Facebook back in 2011. But let’s be honest … who cares if Facebook is creating a search engine? How could that possibly matter to your PT clinic? Don’t be so...
How to Use Email Newsletters to Strengthen Your Practice – an Interview with Nitin Chhoda PT, DPT
Today, I’m excited to interview Nitin Chhoda PT, DPT about the use of email and email newsletter content to market a private practice, stay fresh in the minds of patients and referral sources, and gain new patients as well. Nitin is a business consultant for hundreds...
3 Cash-Based Lessons I Learned in 2012
With 2012 now officially in the books, I hope you all have taken time to review your successes, mistakes, and the lessons you learned in the past year. As I looked back on what worked for my cash-based practice in 2012, there were a few learning experiences that I...
I’m Raising My Rates
In January 2013, my rates for a one-hour physical therapy session will increase from $120 to $150. I started my cash-based PT practice almost 3 years ago, and my costs (though always quite low compared to most clinics) have been rising each year. I stayed very busy...
Marketing a Cash Practice to Physicians – Lessons from the PPS 2012 Conference – Part 3
There was a slight delay of my email marketing interview with Nitin Chhoda PT, DPT, so I’m going to finish the 3-part series on my learning highlights at the 2012 PPS annual conference and publish that interview in the next couple weeks. One of the sessions I attended...
Lessons Learned at the PPS 2012 Annual Conference – Part 2
For part 2 on my highlights of the 2012 PPS annual conference, I’ll cover how I found a potential answer to one of the most common objections I hear about Cash-Based Physical Therapy: “My practice is in a rural/poor area … people here wouldn’t be able or willing to...
