CASH-Based Practice Blog
Financially Justifying Cash-Based Physical Therapy to Prospective Patients
The following question/statement is one I commonly hear so I felt it was time to post my answer for all to see … “How are you convincing patients that choosing self-pay physical therapy is financially better for them than their insurance-based options? I understand...
Two Interviews with Cash-Based Content and Questions Answered
In the past few weeks I’ve been interviewed twice, so I’m using this post to pass the interviews along to you all. It’s awesome how much content can be covered in an audio interview, so I really encourage you to check both of these out. Healthy Wealthy & Smart...
When Everyone is Insured (Obamacare), will Cash PT Practices become Extinct?
I was recently on a LinkedIn forum, and the following statement was made about the out-of-network business model: "The cash-based practice will be almost non-existent when Obamacare is 100% implemented. We already have it in Massachusetts, and ever since it was...
Help! A Hospital Bought My Referral Sources
If you browse all the different private practice forums out there (or receive all the emails I do from practice owners), it is clear there is a great deal of uncertainty and fear about how Obamacare, ACOs, and other changing components of the healthcare system will...
Is PT School Worth It?
I have a friend who has been considering going to PT school for a few years now. He’s about my age, well beyond undergrad where he earned an engineering degree, but moved out of that field a while ago. He’s an entrepreneurial type and would definitely be on the path...
Cash Based Pelvic PT Clinic – Interview of Emily Wegmann MPT, OCS
This post is an interview of Emily Wegmann MPT, OCS, co-owner of a successful cash-based PT clinic in North Carolina where they specialize in pelvic floor therapy. Give us the background of your cash-based practice? What are the general logistics: setting type,...
How to use Blogging to Grow a Cash-Based Physical Therapy Practice
As a follow up to the guest posts on blogging for your PT practice by Samuel Awosolu and Chris Johnson, I’m going to give specific guidance and tips for those who want to start a blog for their practice (or already have one). I’ll be covering…
Blogging is my Practice – by Chris Johnson, PT
I would like to start by thanking Jarod for giving me the opportunity to share my thoughts on what blogging has done for my physical therapy practice. I would also encourage you to check out the guest post by Samuel Awosolu PT, DPT that appeared on Jarod’s website...
What Facebook’s move into Search means for your Clinic
For those of you who have read my cash-practice guidebook, you already know that I predicted this move by Facebook back in 2011. But let’s be honest … who cares if Facebook is creating a search engine? How could that possibly matter to your PT clinic? Don’t be so...
How to Use Email Newsletters to Strengthen Your Practice – an Interview with Nitin Chhoda PT, DPT
Today, I’m excited to interview Nitin Chhoda PT, DPT about the use of email and email newsletter content to market a private practice, stay fresh in the minds of patients and referral sources, and gain new patients as well. Nitin is a business consultant for hundreds...
