*Note: this is part two in a series. To listen to part one, please click here*

In part one, the guys from Duck Legs Podcast hosted me for a Facebook Live video interview. We talked about why I started my cash practice, what you should do if you’re planning to start a cash practice soon, strategy, legalities, mindset, setting rates, and the future of Medicare. 

Now in part two, we continue the interview and I answer questions on how to capitalize on in-person networking, events, and sponsorships, weaving online lead generation components into offline marketing efforts, starting a cash-practice straight out of physical therapy school, documentation,  and the personality of an entrepreneur. In addition to these guiding points, this episode really hones in on the mindset of a business owner and the necessity of pushing through fear when starting a cash-based practice.

Copy of Julie Reardon FEATURED IMAGE and FB AD

More specifically, we discuss:

  • Why documentation is vastly reduced in a cash-based practice, but what is still required in order to protect yourself legally
  • A few HIPAA laws consider when renting a space or storing patient files 
  • One of my favorite guiding questions: “What would this look like if this were easy?” and how to apply it to your business
  • Tips on knowing when and what to outsource or hire out to others when starting a low-overhead private practice
  • The benefits of in-person marketing and relationship building (versus online marketing)
  • How to turn one presentation into an online business generator for years to come
  • The benefits of sponsoring local sports clubs and providing deals for members
  • Why repeated interaction with club/team members can be more effective than using online campaigns alone
  • What you should expect in terms of overhead and required savings when opening your own cash-based practice
  • My stint as a private physical therapist for a wealthy couple who traveled non-stop
  • Cutting costs by skill swapping and bartering when starting a cash practice on a shoestring budget (i.e. exchange treatment for a website design)

Resources

Patientsites.com

Duck Legs Podcast

Find the guys on Facebook!

My Cash Based Practice e-book

© 2011 Dr. Jarod Carter | Home | About Dr. Carter | E-Book | Contact Us | E-Book Newsletter

Do You Know The 5 Characteristics Common To All Successful Cash Practices?

Enter your info to join my newsletter and learn all 5 in this free article series.

Thank you! Please check your inbox for an email from me.

The Best Way To Get Started Is To Learn The 5 Characteristics Common To All Successful Cash Practices

Enter your info to join my newsletter and learn all 5 in this free article series.

Thank you! Please check your inbox for an email from me.

Almost there!
Enter your info to join my newsletter and get this free article series now.

Thank you! Please check your inbox for an email from me.

Pin It on Pinterest

Shares
Share This