Struggling to compete with in-network providers offering low copays? You’re not alone. But price isn’t everything!
When I poll my audience and students, the top concerns are often lead generation and converting those leads into paying customers. It’s crucial to master this conversion if you want to build a successful practice. In this episode, I will teach you how to convert leads into cash-pay customers and keep them coming back, ensuring a loyal customer base.
Discover how to communicate the unique value your clinic offers that goes beyond cost, and learn how to position yourself as the clear choice for patients seeking superior care and exceptional outcomes.
Watch now and see how to leverage these “other factors” to convince patients that investing in your clinic is the best decision for their health.
MORE SPECIFICALLY, I DISCUSS THESE TOPICS RELATED TO CONVINCING PATIENTS TO CHOOSE YOUR CASH-BASED PRACTICE INSTEAD OF USING INSURANCE:
- The idea behind creating a “VOP experience” that goes beyond traditional care, making it so valuable patients are willing to pay out of pocket instead of using insurance.
- How to use your status as a top-tier provider to appear as a “bargain” at your current rate.
- Ways to steer the conversation towards the emotionally compelling reasons for seeking care that will enhance the perceived value of treatment.
- Ideas to help your patients feel important, valued, and personally connected with your clinicians and staff.
I’ve got a free resource for you: “15 Little-Used Ways Cash-Practices Command Top Dollar for their Services,” which will help you create a truly irresistible offer, encouraging patients to choose your out-of-network care.
Click below to download this outline and make your practice stand out from the competition:
Thanks so much for checking out this week’s video… hope you enjoy the resource!
WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE?
>> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<
HERE ARE SOME OTHER EPISODES ON HOW TO GET MORE CASH PATIENTS FOR YOUR PRACTICE:
How to rise above cash-pay competition in 2022
In this episode, I share a number of actionable tactics and additions to your customer experience that will truly set your practice apart from the growing competition, provide even better results for your patients, and make you more profitable.
How We Convert 80% Of Our Leads Into Cash-Pay Patients (Regardless of their Insurance Status)
In this video, I explain exactly how to use my “Prospective Patient Call Checklist” to guide your initial patient conversations so that you can confidently convert more of your interested leads into out-of-network, private-pay patients.
CBP 201: How to convert phone consultations into cash-pay patients
In this episode, I share some proven strategies to convey the high value of your service to prospective patients whose experience with other providers has led them to expect fairly inexpensive treatment for relatively low-level care.
MORE RESOURCES TO HELP MAKE HIRING EASY:
THE AUTOMATED TALENT ATTRACTION AND HIRING SYSTEM
A step-by-step guide on how to use free Gmail filters and Google Forms to AUTOMATICALLY weed out bad candidates, only show you the resumés of A-players, and complete half of the interview process without taking a minute of your precious time. Check it out here.
HOW TO ATTRACT TOP TALENT, MANAGE LIKE A CEO, AND FILL NEW CLINICIANS’ SCHEDULES WITH PATIENTS AS QUICKLY AS POSSIBLE
In this 1-hour Masterclass, you’ll learn exactly how to grow your practice with ease via headache-free employees and skillful management. Check it out here.
thank you for all the specific great points about being Cash Based. I do agree that totally your high-level of care. has always been the reason why I want to be able to provide Cash Based services to my clients. This is a gold that I will always keep in mind when developing programs and packages for the officer Ergonomics niche that I have been pursuing to work with Business owners working from home.
Thank you for these comments.
This is Jarod’s assistant and here is his reply:
well done starting your own practice, Elsa! So glad you’re finding this content useful. I’d love to work with you directly to develop and fill those cash based programs… You should consider joining me and a solid group of Cash-based practice owners to get the coaching you need to accelerate your path: http://www.DrJarodCarter.com/mastermind“