Are you ready to turn your next presentation into a lead-generating powerhouse and major revenue producer for your practice? In today’s podcast, we unveil the strategies for effectively collecting and nurturing potential clients at (and after) presentations or workshops.

Through these proven and practical strategies, you can easily engage your audience and obtain their contact information without sounding sales-y, AND pre-address common objections to saying yes to your offer.

(And before you leave the episode, make sure you scroll down to get a hugely valuable resource, completely for free: An exact outline of a high converting cash-pay patient presentation, so you can create a winning presentation and combine it with this episode’s strategies on gathering and converting the leads you generate.)

More specifically, I discuss these topics related to collecting leads during an event:

• How to craft a signup sheet for an event that can get nearly 100% of attendees to provide their contact info!
• For examples of the top producing lead magnets, you can incorporate into your presentations to maximize the patients it produces.
• Conducting phone call followups and emails to nurture the leads
• How to write a series of followup emails that your leads are actually happy to receive, and more importantly, compel them to take you up on your offer.
• A key timing strategy for when to move patients from free consultations to paid evaluations

I’ve got a free resource for you, my “Step-by-Step Present & Workshop Outline That Converts Attendees Into Cash-Pay Patients” which will help you create presentations & workshops that maximize your ability to convert attendees into cash-pay patients.

Thanks so much for checking out this week’s video… hope you enjoy the outline!

HERE ARE SOME MORE EPISODES ON GENERATING LEADS:

Evaluating sponsorships and events

Learn how you can assess the likely value of sponsorships and events to give yourself the best chance of a solid return on your investment.

4 Keys to produce cash-pay patients with workshops & presentations

Discover how you can efficiently produce cash-pay patients using workshops & presentations—a marketing strategy I put to the test back when I was first starting my practice.

My top 6 event marketing strategies to generate leads & cash-pay patients

Learn my top 6 event marketing strategies that maximize the number of leads and paying customers you will acquire—both during and after the event.

 

MORE RESOURCES TO HELP YOU GAIN MORE PATIENTS:

How to Generate Loads of New and Return Patients via Email in Just 15 Minutes a Week

In this masterclass, you’ll learn how to write emails that generate new business for your clinic—without cheesy sales tactics or lots of un-subscribes. You’ll discover the secrets and strategies that keep people on your list over time, so you can develop the trust required for prospects to happily become patients or stay top of mind so discharged clients will return to your clinic whenever they need treatment again. Check it out here.

 

3 Simple and Powerful Strategies that Immediately Build Expert Status and Attract High-Quality Patients

Discover the simple online methods that establish your practice as THE authority in your niche, attracting tons of new patients who are happy to pay top dollar for a chance to work with you. Check it out here.