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I’m pumped to present this interview of my friend and physical therapist, Stephen Dunn MPT, COMT, PMA-CPT. Yes, Stephen was actually my physical therapist a couple years ago and I was really impressed with the fact that he was mostly in-network but still spent a full hour one-on-one with every patient like I do. How is he able to do this? Because he and his wife have built a booming Pilates and Gyrotonics cash-based business alongside the PT practice.
More specifically, we discuss these cash-based practice topics:
- How he was able to build his practice as he worked part time for someone else
- How he is out of network (OON) with all but two insurances, and some details of billing OON.
- Why he often has patients choose to pay privately even though he is in network with their insurance.
- When he does and does not offer “same day payment” discounts and why.
- His entry into the world of Pilates and how he and his wife built a Pilates business along with his Physical Therapy practice.
- The advertising and marketing they tried that did and did not work.
- How he utilizes Google Adwords to generate business and my advice on how to capitalize even more on this advertising method.
- His advice to those considering starting an ancillary service/business along with a PT practice.
Resources and Links mentioned in this episode:
Interested in the cash-based private practice model?
Click Here to learn how to start your own Cash-Based Practice
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[Click to Tweet] Thank you @TherapyPilates for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter
As a current PT student thinking about the future– this podcast was very informative and inspiring! Thank you!
So glad we can be an inspiration! The fact that you’re already gathering info on private practice while still in PT school will put you ahead of the curve.