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In this episode, you’ll learn about:
- How Ann’s choice of office space has helped produce cash-based referrals
- The type of writing and blogging Ann has done to generate new business and how she has developed relationships with publications
- How Ann has been successful in developing physician referral relationships, even with physicians who own their own PT clinic!
- The topic of distance consulting and “tele-health” services. The rules and regulations for physical therapists at this point.
- Cash-based Wellness services for Medicare Beneficiaries and the “gray areas” surrounding this topic.
Resources and Links mentioned in this episode:
- Ann’s article on Incorporating Wellness Services into your Practice
- Connect with Ann: On Twitter or Via her Website
- Ann’s Webinar: Thinking Outside the Box – Creating Your Cash Based Practice — Make sure to enter “CARTER” as a discount code in the checkout process and get a $10 discount!
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Interested in the cash-based private practice model?
Click Here to learn how to start your own Cash-Based Practice
Editor’s Note:
I am in the process of gaining further clarity on the definitions, rules and legalities surrounding “Wellness” vs “Skilled Physical Therapy” for Medicare Beneficiaries and will of course publish what I find here, as soon as I am confident in all the answers I’ve been given.
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Let us know if you enjoyed the show:
[Click to Tweet] Thank you @PranaPT for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter
Jarod, Wonderful Interview!
Ann, Love it!
When I’ve approached local magazines about writing/submitting articles, they all want advertising space to be purchased, not required, but strongly suggested. I tried this for a while, but the return on my investment didn’t pay off over time. Print advertisements do not attract my target market, are no longer part of my budget, nor the most cost effective marketing strategy for a small micro business like mine. When you started writing/submitting articles for local/regional publications, did you buy advertisement space too? if yes, do you still do this? or how much have you gone this route and do you have any tips for avoiding buying ad space in exchange for article publication?
thanks,
Aaron
Thanks Aaron!
Hi Aaron,
Thanks for listening to the podcast! I have never been asked to purchase advertising space in any of the publications for which I’ve written articles. That’s interesting. I agree with you that placing print ads is generally not an effective marketing technique. I have never actually done paid advertising anywhere. All of my patients have come to me from word of mouth referrals, online or print articles, my website, or physicians I choose to work with on a regular basis. Have you tried local radio or television? Local news stations feature health and fitness experts regularly.
Ann
Ann,
Thanks for your response. I have not tried local radio or television, but that’s a great suggestion! I have had an article and 2 business features in the local paper, which have been very effective.
Back on the horse!
Aaron
Hi Ann and Jarod,
Thank you for your pod cast. I appreciate your taking the time out of your schedules to share your knowledge and your journey.
I was wondering if you have learned any more about the grey area between wellness and Skilled PT with Medicare patients?
I love Pilates and I am looking into opening a Physical Therapy and Pilates studio. I will initially be the sole Pilates instructor and I am unsure how to appropriately/ legally provide service for Medicare Recipients. The studio where I completed my instructor certification had a rehab Pilates program that was taught by a PT. However she did not provide “Skilled PT” at the studio only Pilates based rehabilitation. Clients that required “Skilled PT” she referred to a provider clinic.
I was thinking of the rehab Pilates approach, however, I would like to provide ‘Skilled PT” and I did not know if I could see pt’s for “Skilled PT” and then see Medicare recipients under Rehab/fitness Pilates?
Any thoughts you have on this area would be greatly appreciated.
Stephanie
As we, and you, mentioned … this is a grey area where it is likely safest to run your plans by an attorney. If you get legal advice and come up with guidelines to follow in these situation which your attorney feels will keep you safe, that is the best possible approach. Wish I could give more definitive replies on this but it really can be a legal matter and up for interpretation. If you ever have an issue, and can show that you sought legal counsel beforehand and follow (and document) based on a set of solid guidelines, that’s probably the best you can do.