As the owner of a cash-based practice, you know the value of having patients that can easily afford to pay out of pocket for top-quality care. Today, I’m excited to share with you a simple promotional strategy that I personally use in my practice to tap into affluent patient networks. These discerning individuals highly value the exclusivity and personalized attention an OON provider can offer, and better still, selling some high-ticket services can help keep a practice profitable during periods of increased economic stress.
In this episode, I’ll explain the art of asking wealthy buyers for referrals in a way that allows them to feel generous about recommending your services to their friends and family. You’ll also hear how to quickly position your practice as the premier choice for influential patients, so you can take your practice to the next level.
This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
More specifically, we discuss these topics related to affluent patient networks:
- An easy promotional strategy I use in my practice to elicit word-of-mouth referrals from high-net-worth patients.
- Which feature is most recognized by affluent buyers as indicative of the elite-status provider in their area?
- How you can ask wealthy patients to refer their friends and family in a way that sounds helpful and enables them to feel generous when they do so?
Resources mentioned in this episode:
I’ve got a free resource for you: “Cash-Pay Practice Closing Scripts,” which includes the powerful deal-sealing language I’ve developed over the years that dramatically improves conversions… so once you get a chance to talk with those affluent referrals, you can get them to say yes.
Click below to download this resource, which includes the exact scripts I use to add cash-pay referral sources to my own practice.
Thanks so much for checking out this week’s podcast… hope you enjoy the scripts!
WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE?
>> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<
HERE ARE SOME OTHER EPISODES ON GETTING REFERRALS:
How to get multiple new patient referrals from every online review
In this episode, I share a game-changing strategy that can unlock a steady stream of new patient referrals by investing just 10 minutes of your time or that of your staff.
How to at least Double the Number of WOM Referrals You’re Getting
Learn some tactics that will allow you to at least double your WOM referrals—people who’ve heard rave reviews about your practice from someone they trust.
5 Post-Discharge Tactics to Get More Reviews, Referrals, and Patient Reactivations
In this podcast, you’ll learn how to design an effective patient discharge follow-up system that will help you reactivate patients who need additional treatment as well as get the word out about your practice.
MORE RESOURCES TO HELP CULTIVATE REFERRALS:
5 Simple Strategies That Turn Existing Patients Into a Predictable Source of Referrals
This 1-hour Masterclass will teach you the exact word-of-mouth and online review strategies I share with my Gold Level Mastermind Coaching Members. You’ll learn exactly what to do to ensure you are getting the most new business out of all your current and past customers… and most of it can be automated! Check it out here.
3 Simple and Powerful Strategies that Immediately Build Expert Status and Attract High-Quality Patients
If you’ve been wondering how you can stand out in a crowded marketplace and attract enough patients to keep your clinic schedule full, you’ll want to check out this 1-hour Masterclass. You’ll learn the simple online methods that establish your practice as THE authority in your niche, attracting tons of new patients who are happy to pay top dollar for a chance to work with you. Check it out here.
