Are too many of your prospective patients opting to walk away when you attempt to close the sale? If so, it could very well be related to the confidence you feel—or more correctly, don’t feel—when you make your offer. This is a huge problem for most clinicians-turned-practice owners, especially when you’re pitching physical therapy services to an insured patient who would have to go out of network to work with you or your clinicians.

If you don’t offer your cash-pay services with full confidence and zero awkwardness, I guarantee you are losing a ton of money over time, AND you’re serving far fewer people than you could be. So today, I’ll explain how to shed that awkwardness and change your perspective such that you’re actually excited to get to the part of your phone call or consultation where you make the offer of your services.

In this video, you get a peek inside my weekly Mastermind group coaching calls, where I discuss 2 simple mindset hacks that will help you get you an easy “Yes” far more often, so you will be able to serve and help more people.

More specifically, I discuss these topics related to selling physical therapy services:

• Learn how to use dramatic patient stories to ignite your confidence so you can get more yeses when you pitch your physical therapy services.
• Why it’s important to remind yourself that you are only offering what your patient truly needs in order to be able to enjoy a healthy, active life.
• A brilliant way to make sure you’re not letting your beliefs about patient finances affect what you suggest as a Plan of Care.
• How to position your recommendations in a way that sets enticing, realistic expectations that will serve as motivation to help patients reach their treatment goals.

2 Keys To Sell Your Physical Therapy Services To More Cash-Pay Patients

I’ve got a free resource for you: “Cash-Pay Practice Closing Scripts – Turn Consults Into Patients Without Feeling Pushy or Salesy,” which will help you expertly guide conversations with new patients in a way that gets them so excited about the incredible value of your services that they can’t wait to get started.

Click below to download these high-converting scripts:

HERE ARE SOME MORE EPISODES ON HOW TO sell your cash-pay services:

CBP 143: Is your mindset helping or hindering your cash-based practice?

This podcast will help you identify some of the subconscious blocks that can hold you back from creating the practice of your dreams.

CBP 170: Creative approaches to help patients afford the high-quality care they need

In this episode, you’ll hear tips for how to address cost objections—including three powerful tactics that can make a plan of care more affordable, how to guide the conversation to focus on value, and how to develop your selling skills.

A Vital Mindset Shift when Transitioning Out-of-Network

Learn how your approach will need to change when you make the decision to take your practice out of network.

How to sell more cash-pay physical therapy packages & the #1 mistake to avoid

In this video, you’ll learn about a simple adjustment to when you present your packages that will dramatically increase the number of yes’s you get to your offer.

MORE RESOURCES TO HELP YOU BRING IN MORE PATIENTS:

THE ONLINE PATIENT ATTRACTION SYSTEM

A step-by-step guide on how to create webinars and online workshops that generate loads of patients for your private practice … on autopilot! Regardless of whether you’re treating patients online or in the clinic, you’ll learn every detail of how to create a proven-to-convert webinar, so it won’t take a large audience to generate a large amount of new patients and revenue. Check it out here.

3 Simple and Powerful Strategies that Immediately Build Expert Status and Attract High-Quality Patients

In this 1-hour Masterclass, you’ll learn the simple online methods that establish your practice as THE authority in your niche, bringing in tons of new patients who are happy to pay top dollar for a chance to work with you. These strategies will not only cast you and your staff as the premier experts in your niche, but will also dissolve the objections people have to paying more out of pocket for your care. Check it out here.