When I produce my videos and podcasts, I always try to answer the questions I hear the most in my mastermind or during conferences. A few weeks ago, I did something a little different and asked my followers for cash-practice questions via a FB Live Q&A session. The Q&A was a success, and I received such a great representation of the most-common questions about cash-based physical therapy that I decided to share it as a podcast for those who missed the live event.

In this episode, I answer the following questions:

• • What is your favorite way to document patient notes?
  • Is a signed Medicare beneficiary payment agreement enough to protect yourself legally when providing PT on a cash-pay basis?

• • What is the most effective way to reach people via social media?

• • Do you offer superbills to patients with TriCare?

• • When did you create your FB and Twitter pages and why?

• • Can you type your patient notes on a computer without violating HIPAA?

• • How do you get PT referrals for patients who don’t already have one?

• • What are your strategies for framing the referral requirement to potential patients?

• • How important is SEO for a cash-based practice?

• • What are your favorite marketing strategies?

• • Do you keep separate personal and business profiles for FB and Instagram?

• • How long did you research and prepare before opening your cash-based practice?

• • Do you provide a discount to patients with financial hardships and, if so, how do you regulate it?

• • Can you give an example of a great elevator pitch for a cash practice PT?

• • Would you rather have lots of patients paying a lower price or fewer patients paying a higher price?
  • When should you hire a second physical therapist?

Resources mentioned in this episode:

• • “Medicare and Cash-Pay Physical Therapy” E-book by Jarod Carter

• • The Cash-Based Practice Mastermind Group

• • Video Blog – Content Marketing: You’re Wasting Your Time If You Choose the Wrong Topics

• • Video Blog – 4 Ways to get PT Scripts for Direct Access Patients in a Non-Direct Access State

• • Google Apps as EMR by Erson Religioso and Aaron Lebauer

• • WebPT
  • Clinicient

• •  
  • Gwen Simons

Never miss a FB Live:

Make sure to turn on notifications to let you know when we’re LIVE. Here’s how:

1. “Like” the DrJarodCarter.com – Complete Guide to Cash-Based Physical Therapy page.
2. Hover over “Following” near the top of the page. A drop-down menu will appear.
3. Make sure under Notifications, make sure “On (Posts)” is selected. If it doesn’t, click on the pencil to the right of Notifications. This will bring up a menu. Under “Live Videos” select “All Live Posts”.

Interested in the cash-based private practice model?

>> Click Here to learn how to start your own Cash-Based Practice <<