Ever wondered why some content grabs your attention while you just scroll right past the others? If you are curious about how you can make your target patients stop and read your content, this podcast episode is for you! You’ll learn why and how videos can elevate your marketing strategies and what topics your audience may find relevant and engaging. Moreover, you’ll discover how AI technology is changing the game when it comes to content creation.
More specifically, we discuss these topics related to creating cash-based practice:
- Starting with the end in mind: Crafting an exceptional patient experience and service before marketing your practice.
- The importance of differentiating your service in a saturated market, moving beyond the basics of spending more time with patients to creating a value-centric, outcome-focused, and personalized care experience.
- Strategies for effectively selling your services: How to convey the value of your exceptional care to potential patients in a way that feels authentic and not “salesy.”
- Selling to serve: Emphasizing the ethical responsibility of ensuring patients receive the best care, even if it means they pay out of network.
- Marketing and lead generation: Identifying effective strategies to make your phone ring with qualified leads interested in your services.
- Systematizing and automating processes for scalability, whether you aim to remain a solo practitioner or grow your team, including how to safeguard your practice against unforeseen circumstances.
I’ve also got a free resource for you: “22 Best Sources of Cash-Pay Patients,” which will explain exactly how you can tap into even more of the most-lucrative sources of new patients for your practice. Thanks so much for checking out this week’s video… hope you enjoy the resource! 
Thanks so much for checking out this week’s podcast… hope you enjoy the resource!
WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE?
>> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<
HERE ARE SOME OTHER EPISODES ON SMALL BUSINESS PLANNING:
A transformative annual business plan for a cash-based practice Learn how to create an annual business plan that will allow you to make your practice as successful and rewarding as you’ve dreamed Little-known benefits and challenges of a cash-based practice Failing to consider these 2 critical points beyond the obvious benefits and challenges of a cash-based practice will cost you big over time. Top Podcasts & Video Trainings of 2023 for Maximizing Profit and Impact in Your Cash-Based Practice Check out our top 3 podcasts and video training from 2023. Everything from increasing package sales and consultation conversion to decreasing cancellations and no-show rates – all aimed at maximizing your profits and patient impact.
MORE RESOURCES TO HELP YOUR PRACTICE THRIVE:
Cash-Based Practice Marketing Intensive
4-week training intensive designed to walk you step by step through “R.O.I Marketing Method – AI Edition” and equip you with simple, fast, & effective ways to keep your phone ringing with potential private-pay patients whenever you want them. Check it out here.
Cash-Based Practice Freedom 2.0
Learn How My New “Cash-Pay Profit Formula” Packs Your Appointment Calendar With Cash-Pay Patients (Even If Your Practice Is Still 100% Insurance Based) Check it out here.
