Have you ever had that moment in a conversation where everything is going perfectly? Your prospective patient is engaged, excited, fully bought in… until you mention the price. Suddenly, hesitation creeps in. They need to “think about it”. Maybe they book, but then cancel.

If this sounds familiar, this episode is a must-listen.

There’s a simple way to overcome this objection—using just three words that can shift price-sensitive patients from uncertainty to action.

In this podcast, I share a powerful strategy I learned from sales expert Dave Dee—three words that can turn hesitation into commitment. I break down exactly how to use them in your consultations and how they’ve helped countless practice owners convert hesitant leads into fully committed patients.

Plus, don’t forget to grab your free script resource below—a must-have tool to keep hesitant patients engaged and committed throughout their care journey.

More specifically, I discuss these topics related to overcoming price objection:

• Why price objections happen and why they’re rarely just about money.
• A simple three-word strategy that shifts hesitant patients from uncertainty to commitment.
• The psychology behind price sensitivity and how to reframe the conversation.
• A real-life example of this strategy in action—and how it saved a lost sale.
• The best technique to make this approach sound natural and not scripted.

3 Words to Overcome Price Objection

I’ve got a free resource for you that can transform hesitant prospects into fully committed patients. “A Simple Script That Turns Uncommitted Prospects Into Fully Committed Patients” is designed specifically for those struggling with patient retention or converting uncertain leads into long-term clients.

Thanks so much for checking out this week’s Podcast… hope you enjoy the free resource!

HERE ARE SOME MORE EPISODES ON CONVERTING LEADS:

• HOW WE CONVERT 80% OF OUR LEADS INTO CASH-PAY PATIENTS (REGARDLESS OF THEIR INSURANCE STATUS)
  Learn how to use the 8-step phone call checklist to convert 80% of our leads into cash-pay patients.
• CONVERTING ATTENDEES INTO CASH-PAY CONSULTS AT A BUSY EVENT
  Discover some simple strategies for converting attendees into cash-pay consults that can help you get the time you need with each prospect.
• 4 KEYS TO PRODUCING CASH-PAY PATIENTS WITH WORKSHOPS & PRESENTATIONS
  Find out the simple tactics that will dramatically improve the number of leads you’ll capture from live attendees.

MORE RESOURCES FOR LEAD GENERATION:

Cash-Based Practice Marketing Intensive

4-week training intensive designed to walk you step by step through “R.O.I Marketing Method – AI Edition” and equip you with simple, fast, & effective ways to keep your phone ringing with potential private-pay patients whenever you want them. Check it out here.