In this episode, I dive into the surprisingly powerful impact of story-based email marketing—and why it’s completely changing the way I stay connected with patients.

Here’s the thing: if you’re still sending “Here are 9 stretches for back pain” type emails… you’re missing a much bigger opportunity

With just one simple shift—sending weekly, personalized, story-driven emails—I’ve seen more replies, more referrals, and more loyal patients. All with zero ad spend.

More specifically, I discuss these topics related to email marketing:

• Why “infotainment” outperforms traditional newsletters
• The common mistake nearly every private practice owner makes in email marketing
• How you can turn any daily moment into a powerful, connection-building email
• The mindset shift that turns “I’m not a marketer” into “Hey, this actually works (and it’s easy)”

 

I’ve got a free resource for you: “Story-based Relationship and Referral Builders”, my most entertaining and patient-producing emails where I break down exactly how I’ve used everyday stories to deepen patient relationships and drive referrals, all without spending a dime on ads.

Thanks so much for checking out this week’s video… hope you enjoy the free resource!

HERE ARE SOME MORE EPISODES ABOUT MARKETING STRATEGIES:

CBP 190: Is an event booth a good way to market a cash-based practice?
In this podcast, I explain how to decide if having a space at a live event is right for your practice, and if so, how to make the most of your booth.

CBP 196: How to turn physical therapy workshop attendees into cash-pay patients
Learn how to ensure your next workshop gives you the greatest number of participants who will then choose to become patients.

CBP 162: How to find new patients fast with in-person marketing strategies
In this episode, I share my top three tips for dramatically increasing the number of new patients sign ups from an event and improving their show rates afterward.

MORE RESOURCES TO HELP YOU GROW YOUR CASH-BASED PRACTICE: 

THE ONLINE PATIENT ATTRACTION SYSTEM

A step-by-step guide on how to create webinars and online workshops that generate loads of patients for your private practice … on autopilot! Regardless of whether you’re treating patients online or in the clinic, you’ll learn every detail of how to create a proven-to-convert webinar, so it won’t take a large audience to generate a large amount of new patients and revenue. Check it out here.

 

The Cash-Based Practice Mastermind Group

If you want to create, grow, or transition to a private-pay practice, but have lots of questions and concerns about how to get started and make it happen as successfully as possible, you will get the answers, resources, support, and confidence you need within this Mastermind program. Check it out here.