Are you so focused on getting new patients in the door that you’re missing out on the profit potential of all your satisfied past customers? Similar to last week’s podcast on losing patients before they’ve completed treatment, ignoring your past clients creates a “profit leak” that can cost your practice tons of revenue, both in terms of losing potential business to your competitors and in all those referrals you could have gotten if they’d remembered you.
In this episode, I walk you through some strategies for gaining new business from past patients. You’ll hear tips that can keep you in touch with all those happy customers long after their issues have been resolved, so they can return when the need arises and spread the word about all you offer!
To learn how you can use email to stay in front of past patients, check out our masterclass: How to Generate New and Return Patients via Email in Just 15 Minutes a Week… without cheesy sales tactics or lots of un-subscribes.
This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
More specifically, I discuss these topics related to increasing the profit potential of past patients:
- How to use social media and email to stay top-of-mind for former patients so they will remember you when they have a need for your services.
- Why marketing to your existing patient list is one of the most cost-effective ways to increase the profit potential of your practice.
- How to help make sure your staff are properly prepared to consistently market all your services to every patient.
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