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This is my first interview of someone who had a successful solo cash practice, had to move to another city, and then started another cash PT practice in an area with very different demographics. So Carrie Jose DPT, of CJ Physical Therapy and Wellness, has started TWO cash-based practices from scratch. Not bad! We cover all the details in this interview.
More specifically, we discuss these cash-based practice topics:
- Her journey from employee in a burnout sports med clinic to having her own cash practice.
- Her emotions and thought processes as she started her own practice
- In a city with very different demographics than Wash DC, and no other cash-based practices, what made her think a private-pay practice was viable in that area
- The key things and processes she learned from a business coach
- The top two avenues through which she built her referrals and business in her new city
- What types of events/presentations she did and how she converted those events into cash-paying customers
- How she utilizes treatment package discounts to improve the commitment of her new patients
- Some great parting advice for those interested in starting or transitioning to a cash-based model.
Resources and Links mentioned in this episode:
- Text Expander *affiliate link*
Interested in the cash-based private practice model?
Click Here to learn how to start your own Cash-Based Practice
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[Click to Tweet] Thank you @Carrie_PT for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter
Another great podcast packed with useful information! It was really interesting to hear about different marketing and pricing strategies based on geographics and demographics. Thanks!
Thanks for the comment, Amy. Glad you enjoyed it
Thanks for listening Amy! I’m so glad you enjoyed it.
Awesome interview, lots of good information. Congratulations for your success Carrie. I have question for you, you mentioned that you see your Medicare patients as Pilates or training clients. Do you use a different form to document this visits or you still document them in a PT visit sheet? What to you think Jarod? Tks.
My thoughts are that it’s likely that every State Practice Act has something regarding documentation guidelines and those are the first place to look to make sure you are in compliance.
I agree Jarod, but by documenting on a PT note for a wellness client may expose us to unnecessary risk, it is like assuming that we are seeing that person for physical therapy instead training per say. Of course at the court of law our higher degree and license will be liable at the end.
Tks for your answer,
Marcia
Hi Marcia,
When I see clients as Pilates or Wellness clients, I document using a “case note” and designate as a “wellness visit” in my EMR. When I used to use paper charts – I had separate wellness notes and PT/SOAP notes. I hope this helps!
Carrie
Hi Carrie,
that is what I think about doing, just wanted to hear your opinion. Thanks much for your answer. 🙂
Lots of success.
Marcia
What a great interview! Carrie – congratulations on your success and thank you for sharing so many valuable tips. And Jarod, thank you for all that you do to get such great information out to us! I am in the very beginning stages of starting a cash-based practice and I learned so much from this episode. I have been playing around with pricing ideas, and I really like the way you do things, Carrie. I am wondering, do insurances sometimes reimburse the client for a “wellness” visit, in your experience? Thank you 🙂
Thanks Brenda! My pleasure
Hi Brenda,
I’m so glad you enjoyed the podcast interview! To answer your question – I’ve never given any clients a superbill for “wellness” visits. And actually, since this interview, my practice caseload has doubled and completely filled up so I’m not even offering the different rates that I spoke about in the interview anymore. I now just have one rate for individual sessions with me – whatever that entails (PT, wellness, Pilates, whatever) and I have a small group Pilates Wellness class that I just started that clients can transition into if they don’t need/want the private sessions but still want to work with me. Only about 10% of my patients submit claims as it is. Most of my clients either have a super high deductible (so they don’t bother) or an HMO. VERY different than what my clients in Washington, DC had.