Want some stable revenue that doesn’t depend on new patients? If so, you’ll want to check out this week’s podcast. You’ll learn how your practice can market a cash-pay membership program that cultivates ongoing revenue from existing patients who have completed their full plan of care.
In this episode, I share strategies for how to structure a membership program that is lucrative for the practice, genuinely valuable to your patients, and easy to deliver. Plus, you’ll hear exactly how you can sell the program to existing patients.
This “highlight” is from a Q&A call with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
More specifically, we discuss these topics related to a cash-pay membership program:
- Why immediate attempts to sell a new membership program to non-patients can be a waste of resources.
- How to position the ‘pitch’ in a way that focuses your patients’ attention on the critical role your services will play in their quality of life.
- Tips for choosing a name for your program that will appeal to the audience most likely to invest in maintenance care.
- Easy ways to add value to a membership program that won’t absorb too much of your time.