Starting a business is never easy, but launching a physical therapy practice during a global pandemic? That takes real grit and determination. In this episode, we dive into the incredible journey of Ashlyn Tersigni and Sarah Clayton, co-owners of Clash PT Specialists in Massachusetts. These two physical therapists didn’t just survive the challenges of COVID-19—they built a thriving, cash-based practice from the ground up.

Ashlyn and Sarah’s journey shows that the biggest challenges can spark the greatest opportunities. Their journey through the pandemic and their innovative approach to physical therapy proves that with the right mindset, a strong partnership, and relentless perseverance, you can build a thriving practice no matter the odds.

And if you’d like the ability to pick their brain yourself, scroll down below the video to read how you can do so …

More specifically, we discuss these topics related to starting your own cash-based practice:

• The highs and lows of starting a business during COVID-19 and how they pushed through fears of failure.
• The unique dynamics of their partnership—how their differences became their biggest strengths.
• Practical marketing and networking strategies that helped them get clients through the door, even when Facebook ads stopped working.
• Valuable advice for PTAs thinking about starting their own practice, and why Ashlyn didn’t let her role as a PTA hold her back from co-owning a clinic.
• Actionable insights into managing a practice with weekly meetings, monthly reviews, and a strong focus on both business and personal growth.

Launching a Cash-Based Physical Therapy Practice During The Pandemic: The Success Story of Ashlyn Tersigni and Sarah Clayton

 

Their story is not just about overcoming hurdles—it’s a roadmap for anyone ready to bet on themselves and take that leap. So, whether you’re just starting out or looking to level up your own practice, take inspiration from Ashlyn and Sarah and remember: the perfect time will never come—so go out there and create it.

P.S. Have you been inspired by Sarah and Ashyn’s story of success with their private physical therapy practice? Well, now’s your chance to get to ask them your questions directly and get her support in your private practice journey. let me tell you, as Sarah and Ashlyn’s business coach, I couldn’t be prouder of the growth and transformation they have experienced!

Join her in the Cash-Based Practice Mastermind and don’t forget the promo code: September50 to get 50% off your first month.

Through our work in the Cash-Based Practice Mastermind coaching group, I helped Ashlyn and Sarah shift their thinking to see themselves as the expert in their niche and interact with their prospective clients from that foundation.

I also challenged them to expand their view of how to structure their business for maximum impact. Just being surrounded by other successful practice owners further along in their journey provided invaluable perspectives that expanded Ashlyn and Sarah’s vision.

Do you dream of doubling your profit per patient and building a thriving private practice, free from dependence on insurance companies?

If so, this is your chance to make it a reality. With my cash-based practice coaching program, you’ll gain the support and guidance of dozens of successful practitioners who have already built a profitable cash-based practice. You’ll avoid wasting time, feeling overwhelmed, and breaking the bank when you jump on the bandwagon of others who have already had huge success in this business model.

Get your questions answered during weekly live coaching calls, join an interactive community of practice owners, and get access to a members-only website packed with resources to empower you to create your dream practice. Don’t miss this chance to accelerate your success! — Check it out here (and don’t forget the promo code: September50 to get 50% off your first month)

 

Thanks so much for checking out this week’s video… hope you enjoy this episode!

 

WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE? 

> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<

 

HERE ARE SOME MORE EPISODES ON TRANSITIONING OUT OF NETWORK TO CASH-BASED:

FROM BURNOUT TO DREAM PRACTICE: HOW NICOLE DUMAS BUILT HER CASH-BASED PHYSICAL THERAPY PRACTICE Cash-Based PT Practice Info, Mindset, Podcast

Struggling to break free from an in-network clinic and build your own thriving, cash-based physical therapy practice? In my recent interview with Nicole Dumas, we unveil the secrets to getting started and achieving success with minimal risk.

ESCAPING REIMBURSEMENT NIGHTMARES BY TRANSITIONING OUT OF NETWORK—CODY BARNETT, PT

In 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations. For the same reason, he had the intention of structuring the practice as out-of-network from the start…

A VITAL MINDSET SHIFT WHEN TRANSITIONING OUT-OF-NETWORK Mindset

I’m going to dive into something I’ve written about before but seems to be such an important topic, that I’ll continue to revisit it many times. It can be either a prevalent roadblock or a path-clearing guide to cash-based success depending on…

MORE RESOURCES TO HELP YOU SUCCEED IN A CASH-BASED PRACTICE:

CASH-BASED PRACTICE MARKETING INTENSIVE 4-week training intensive designed to walk you step by step through “R.O.I Marketing Method – AI Edition” and equip you with simple, fast, & effective ways to keep your phone ringing with potential private-pay patients whenever you want them. Check it out here.

 

CASH-BASED PRACTICE FREEDOM 2.0

Learn How My New “Cash-Pay Profit Formula” Packs Your Appointment Calendar With Cash-Pay Patients (Even If Your Practice Is Still 100% Insurance Based) Check it out here.