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Though treating a wide variety of issues and injuries for a wide variety of people has worked well for many cash practices (including my PT clinic in Austin), focusing on a niche market can be a great way to get a new practice going strong or develop a new segment of business for your existing practice. This is one of those topics and podcast episodes that really applies to any type of physical therapy practice, cash based or not.
In this episode, you’ll learn:
- One characteristic every practice must have for success in the cash-based model.
- Examples of niche markets in which I and other cash practice owners have had success.
- A consistent way to effectively approach and market to these groups of prospective patients.
- How to get the most long-term, widespread, and semi-automated effect from the above-mentioned marketing tactics.
Resources and Links mentioned in this episode:
- A presentation I gave to personal trainers that has generated thousands of dollars of business for my cash practice (a side note: because I recorded the presentation, utilized it on my website, and marketed it to personal trainers not at the presentation, this has generated new referrals both from the personal trainers in the audience as well as those who simply saw it online.)
Interested in the cash-based private practice model?
Click Here to learn how to start your own Cash-Based Practice
What niche markets have you had success with, and how did you market to them? Please share your experiences and/or questions in the comments below.
[Click to Tweet] Niche Markets for private PT practices and how to get your foot in the door with them. @DrJarodCarter #bizPT
