How-to-raise-prices-without-losing-customerWish you could raise your cash-pay rates, but afraid you’ll lose your existing customers and all your leads will start saying “no”? Well you’re in luck, because today I’m going to teach you how to raise prices without losing customers.

You’ll learn how you can adjust your rates to stay ahead of inflation and increasing overhead costs, so you can pay yourself and your staff better every year—all with minimal pushback or loss of clients!

More specifically, I discuss these topics related to how to raise prices without losing customers:

  • Why it’s likely you have undervalued and underpriced your services.
  • How to test out a price increase so you can minimize the risk of losing customers.
  • A technique that prepares existing patients for the new rates so you can reduce pushback.
  • Tips for how to explain why you need to raise prices, so your patients can understand that it’s reasonable.
  • A strategy for introducing your new prices to past patients that can help them remember why you are worth the cost.

How to raise prices without losing customers


I’ve got a free resource for you: “Price Increase Confidence Booster training.” Watch me coaching my Cash Practice Mastermind Students who are thinking about raising their prices but really fearful about doing so.

Click below to access this free coaching session on the mathematics and decision-making psychology of your leads that will help you see why raising your rates is a no-brainer… so you can do it with minimal fear and risk.

Thanks so much for checking out this week’s video… hope you enjoy the Price Increase Confidence Booster training!


CBP 165: Is it time to raise your cash-pay rates?

In this episode, I discuss tips for determining the right prices, introducing them to your clients, and how to put your fears to rest that you are about to destroy your business.

CBP 167: How to handle emailed questions about cash-pay rates

In this episode, I walk you through how to manage written rate questions in a way that maximizes your potential to turn those prospects into paying customers. 

CBP 129: The first and most vital step in talking about your rates

In this podcast, I explain exactly how you can get rid of that awful, business-blocking feeling and replace it with complete confidence about what you charge for your services


How to increase your cash pay rates, maximize profits, and minimize customer pushback on cost

My Pricing and Profit Optimization Masterclass can quickly and predictably put more money in your pocket so you’ll be able to provide the highest level of care possible. You’ll learn exactly how to determine the right price to charge—without outpricing your market or underpricing your care. Check it out here.

How to answer the question, “Do you take my insurance?”

This powerful system helps you master the initial patient phone call so you can help prospects make the best decisions about their healthcare, and maximize conversions of phone calls into cash-pay patients … even if the very first thing out of their mouth is, “Do you take Blue Cross?” Check it out here.

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