Do you have a hard time recommending the optimal treatment plan to a cash-pay patient who seems of modest means? In an effort to be sensitive to our patients’ limitations, most practitioners often end up suggesting a cheaper option that may not produce the best outcome for the patient. And that can become a lose-lose proposition, as your practice misses out on revenue and the patient decides the treatment isn’t very effective.
In this episode, I explain how to avoid letting your assumptions about patient economics drive the treatment bus into a ditch. You’ll hear how to develop the ability to consistently recommend the optimal treatment plan, so your patients will always have an option to choose the care that is best for them.
This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.
More specifically, I cover these topics related to discussing the optimal treatment plan with each patient:
- Why it is not in your patient’s best interest to recommend anything less than the best available treatment plan, regardless of their financial situation.
- The simple trick that can instantly adjust your mindset so you won’t jump to conclusions about what level of treatment a patient is able to afford.
- The reasons there is often no correlation between a patient’s finances and their willingness to invest in their own health.
- How to decouple the cost of a patient’s optimal treatment plan from their short-term financial limitations so they can get the care they need without breaking the bank.
Want step-by-step guidance to create and optimize your own Cash-Based Practice?