This “reverse interview” episode is essentially a recording of a consulting call I did with a friend and colleague, Richard Symister, PT of Move Evolution PT in Brooklyn, NY.
He is looking to ramp up his practice and hire a PT and more full-time admin as he continues to drop insurance contracts and move fully cash-pay (he started in-network with 15 insurance companies and is now down to 2!)
So he had a number of questions for me and we decided to record it all so you could learn from it as well.
In this episode, I answer the questions:
What goals did you achieve in 2015?
What lessons did you learn in 2015?
Who do you love to treat? What is your niche?
How do you satisfy your patient’s “emotional” needs as you provide physical relief of symptoms?
How did you find and match your new staff PT to your niche? How does he/she compliment your practice?
How is his pay/compensation structured ? Any Incentive-based pay?
How do you get him to “buy in” to your promotional and treatment model?
What products/service to you have currently that do not physically need you being there (Pilates, yoga, bodywork, etc)?
What is your opinion on forming relationships with physicians?
As far as continuing education, do you look for courses that enhance your current business skills or your clinical skills?
How do you keep up with and organize the constant thread of information in these two areas (podcasts, blogs, online publications)?
When did you know that you were ready to go out on your own and start your cash-based practice?
Resources mentioned in this episode:
- To Sell is Human – by Dan Pink
- Seth Godin Blog
- Tim Ferriss Podcast
- Smart Passive Income Podcast
- Karen Litzy Podcast
- Therapy Insiders Podcast
- Paul Potter Podcast
- Scott Harmon Podcast
- Joe Simon Podcast
[Click to tweet] Great “reverse interview” w/ @RichardSymister & @DrJarodCarter on the Cash Based Practice podcast! #cashPT #solvePT