In this episode, I had the pleasure of reconnecting with Jason Racca, who’s come a long way since we first interviewed him. Back then, he was a solo practitioner starting his cash-based practice as a side hustle, navigating the low-risk way to ease into full-time...
Starting a business is never easy, but launching a physical therapy practice during a global pandemic? That takes real grit and determination. In this episode, we dive into the incredible journey of Ashlyn Tersigni and Sarah Clayton, co-owners of Clash PT Specialists...
In a world where most healthcare practice owners are scrambling to maintain their in-network reimbursement rates, Lilly Bojic took a bold leap in the opposite direction—and it paid off big time. When I first met Lilly Bojic three years ago, she was at a...
Imagine massively increasing patient volume, skyrocketing your profit per visit, and adding 2 additional clinicians to your team, all while transitioning out-of-network and doing 7-figures in cash-pay revenue! This might sound too good to be true, but Elizabeth Rogers...
Struggling to compete with in-network providers offering low copays? You’re not alone. But price isn’t everything! When I poll my audience and students, the top concerns are often lead generation and converting those leads into paying customers. It’s...
Struggling to break free from an in-network clinic and build your own thriving, cash-based physical therapy practice? In my recent interview with Nicole Dumas, we unveil the secrets to getting started and achieving success with minimal risk. Her decision to leave an...
Want to learn the secrets to growing a successful private physical therapy practice from scratch, even with major challenges and a slower-than-expected start? Then you don’t want to miss my recent interview with Trent Corey. Trent shares his journey of...
Are you a practice owner drowning in administrative tasks? In this episode of the Cash-Based Practice podcast, I tackle a question many new business owners face: How to find and hire your first virtual assistant (VA) or on-site admin, and how to prioritize the tasks...
In today’s episode, we delve into the strategies on how to overcome mental challenges and frustrations faced by entrepreneurs and cash-based practice owners. From technical disruptions like website and email failures,, to administrative issues and lost leads,...
Have you ever wondered when is the best time to raise your prices? Or perhaps you’re unsure how to do it without upsetting your current patients or scaring new potential clients. Well, you’re not alone! Many healthcare business owners face these same...
If you’re a cash-based healthcare practice owner who’s wondering if it’s time to raise your rates or exactly how much to raise them, then the video below is for you. In it, I’m going to answer both of those questions as well as offering a number of pro...
Most practice owners walk a pricing tightrope between charging what they’re truly worth and the fear of chasing away patients. Fortunately, with the right approach, getting patients to pay out of pocket for top-level care doesn’t have to be a...
