
The Smart Way to Raise Prices Without Scaring Away Clients
If you’ve been holding off on raising your rates because you’re worried patients will push back or leads will stop converting… you’re not alone—and you’re definitely not stuck.
In this episode, I’ll walk you through how to raise your prices in a way that feels good to you and your patients, so you can keep delivering exceptional care while increasing your profits with confidence.

3 Words to Overcome Price Objection
Have you ever had that moment in a conversation where everything is going perfectly? Your prospective patient is engaged, excited, fully bought in… until you mention the price. Suddenly, hesitation creeps in. They need to “think about it”. Maybe they book, but then cancel.
If this sounds familiar, this episode is a must-listen.

The #1 Key To Getting More Yes’s To your Cash-Based Services
If you aren’t converting at least 80% of your leads into cash-pay patients, or if you’re struggling to keep at least 90% of them on schedule until they reach 100% of their goals, then this episode is for you.

From Burnout to Business: Jennifer Penn’s Journey to a Successful Cash-Based Orthopedics Practice
If you’re ready to launch or grow your practice, take Jennifer’s success story as your inspiration. Take the first step today and discover the impact you can make.

The Patient Sales Strategy I Used To Ask My Wife On Our First Date
If you struggle to get patients to commit from the beginning to complete 100% of their plan of care, and not drop off schedule once they’re 75% better, this episode is a must-listen…

Cash-Based Pediatric Practice Success – Occupational Therapist Kristen Pfeil shares her secrets
If you’ve been waiting for a sign to start or grow your own practice, let Kristen’s success story be it. Take the first step now and discover just how impactful your own journey can be.

TOP PODCASTS & TRAININGS OF 2024 – MAXIMIZE LEADS, MINDSET, AND GROWTH IN YOUR CASH-BASED PRACTICE
These episodes are packed with proven strategies to help you generate more leads, overcome mental challenges, and grow your practice—even in tough circumstances.

$15K Per Month in PT MEMBERSHIPS – Cash Practice Success with Jason Racca
In this episode, I had the pleasure of reconnecting with Jason Racca, who’s come a long way since we first interviewed him. Back then, he was a solo practitioner starting his cash-based practice as a side hustle, navigating the low-risk way to ease into full-time practice.

How to confidently convince and convert cash-pay patients
In this video, you get a peek inside my weekly Mastermind group coaching calls, where I discuss 2 simple mindset hacks that will help you convert cash-pay patients.

Launching a Cash-Based Physical Therapy Practice During The Pandemic: The Success Story of Ashlyn Tersigni and Sarah Clayton
In this episode, we dive into the incredible journey of Ashlyn Tersigni and Sarah Clayton, co-owners of Clash PT Specialists in Massachusetts. These two physical therapists didn’t just survive the challenges of COVID-19—they built a thriving, cash-based practice from the ground up.