This episode is a follow up interview with Danny Matta, who originally appeared on my podcast a couple years ago. Danny started out as a PT in the Army, then opened his own solo cash practice in a room at a Cross Fit gym. Now just 2 1/2 years later he’s running a booming practice with 2 other full time PT employees! We cover tons of great information on how he’s managed to build his practice while utilizing niche marketing.
More specifically, we discuss these cash-based practice topics:
- How he built his business from a solo cash practice in a room attached to a Cross Fit gym to having multiple full time PT employees at multiple locations
- What services he offers at his clinic aside from physical therapy
- Why he places so much importance on his company culture and values (including continuing education of his employees)
- What his “core values” are and how they guide his decision making
- How he’s marketed to gain non-Cross Fit patients
- How he keeps in touch with and educates his community through presentations, regular email newsletters, and his podcast
- How he uses segmentation to get better open rates on his email marketing
- Why he uses quarterly content planning instead of writing each email individually
- How he uses targeted ads on videos to convert more people to customers and patients (and how he avoids “ad fatigue”)
- Why he doesn’t like to outsource marketing
- Why he doesn’t stick to just PT posts on social media and why he’s started responding to reviews quickly
- How and why he tracks referrals to benefit his business
- Why he gives referral gifts (and why you need to be careful doing so!)
Resources:
- Danny’s practice website
- Danny’s consulting website
- PT entrepreneur podcast
- Leadpages
- Createmytherapistwebsite.com
Interested in the cash-based private practice model?
>> Click Here to learn how to start your own Cash-Based Practice <<
Let us know if you enjoyed the show:
[Click to Tweet] Thanks @DannyMatta for being an awesome guest on the Cash Based Practice Podcast!
