In a world where most healthcare practice owners are scrambling to maintain their in-network reimbursement rates, Lilly Bojic took a bold leap in the opposite direction—and it paid off big time.

When I first met Lilly Bojic three years ago, she was at a crossroads—facing the daunting decision to step away from the traditional insurance model and venture into the uncertain world of cash-pay services. Fast forward to today, and Lilly has not only built a thriving, 7-figure cash-based practice but also redefined what personalized, high-end care looks like in physical therapy, and how it can provide “$50K days” and serve patients for life rather than just short term plans of care… 

In this episode, Lilly and I take a deep dive into her remarkable journey, exploring the bold decisions, the challenges, and the strategies that led to her successful transition out-of-network.

More specifically, we discuss these topics related to transitioning out-of-network:

• The low-risk approach to transitioning out of network and how she actually grew her patient volume while doing so.
• Her journey of establishing a high-end, seven-figure boutique practice, emphasizing personalized care and cutting-edge technology.
• The tough decisions she made, such as dropping major insurance contracts and how she managed to replace them with innovative cash-pay services and membership programs.
• How Lilly maintained her ethical standards while making bold business moves, ensuring that her practice stayed true to its core values.
• Insights into how she grew her practice, retained patients, and upheld the highest standards of care with most of the cash-pay treatment being provided by physical therapy assistants

 

P.S. Have you been inspired by Lilly’s story of success with her private-pay out-of-network practice? Well, now’s your chance to ask her your questions directly and get her support in your private practice journey.

Join her in the Cash-Based Practice Mastermind and don’t forget the promo code: August50 to get 50% off your first month.

Through our work in the Cash-Based Practice Mastermind coaching group, I helped Lilly shift her thinking to see herself as the expert in her niche and interact with her prospective clients from that foundation.

I also challenged her to expand her view of structuring her business for maximum impact. Being surrounded by other successful practice owners further along in their journey provided invaluable perspectives that expanded Lilly’s vision.

Do you dream of doubling your profit per patient and building a thriving private practice, free from dependence on insurance companies?

If so, this is your chance to make it a reality. With my cash-based practice coaching program, you’ll gain the support and guidance of dozens of successful practitioners who have already built a profitable cash-based practice. You’ll avoid wasting time, feeling overwhelmed, and breaking the bank when you jump on the bandwagon of others already having huge success in this business model.

Get your questions answered during weekly live coaching calls, join an interactive community of practice owners, and get access to a members-only website packed with resources to empower you to create your dream practice. Don’t miss this chance to accelerate your success! — Check it out here (and don’t forget the promo code: August50 to get 50% off your first month)

 

Thanks so much for checking out this week’s video… hope you enjoy this episode!

 

WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE? 

> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<

 

HERE ARE SOME MORE EPISODES ON TRANSITIONING OUT OF NETWORK TO CASH-BASED:

FROM BURNOUT TO DREAM PRACTICE: HOW NICOLE DUMAS BUILT HER CASH-BASED PHYSICAL THERAPY PRACTICE Cash-Based PT Practice Info, Mindset, Podcast

Struggling to break free from an in-network clinic and build your own thriving, cash-based physical therapy practice? In my recent interview with Nicole Dumas, we unveil the secrets to getting started and achieving success with minimal risk.

ESCAPING REIMBURSEMENT NIGHTMARES BY TRANSITIONING OUT OF NETWORK—CODY BARNETT, PT

In 2005, Cody Barnett left his job to open a physical therapy practice because he wanted to be able to provide the kind of care that exceeds patient expectations. For the same reason, he had the intention of structuring the practice as out-of-network from the start…

A VITAL MINDSET SHIFT WHEN TRANSITIONING OUT-OF-NETWORK Mindset

I’m going to dive into something I’ve written about before but seems to be such an important topic, that I’ll continue to revisit it many times. It can be either a prevalent roadblock or a path-clearing guide to cash-based success depending on…

MORE RESOURCES TO HELP YOU SUCCEED IN A CASH-BASED PRACTICE:

CASH-BASED PRACTICE MARKETING INTENSIVE 4-week training intensive designed to walk you step by step through “R.O.I Marketing Method – AI Edition” and equip you with simple, fast, & effective ways to keep your phone ringing with potential private-pay patients whenever you want them. Check it out here.

 

CASH-BASED PRACTICE FREEDOM 2.0

Learn How My New “Cash-Pay Profit Formula” Packs Your Appointment Calendar With Cash-Pay Patients (Even If Your Practice Is Still 100% Insurance Based) Check it out here.