Not a month goes by that I don’t get the question “do you think having a booth at this event will be worth it for my practice?” … or … “do you think sponsoring this team/group will be worth it for my practice?”

So in this episode, I’m diving deep into how you can assess the likely value of sponsorships and events for to give yourself the best chance of a solid return on your investment, not only have money, but also time.

Scroll down and hit play to get a walkthrough of a comprehensive checklist and all the crucial questions to ensure you’re making investments that promise a solid return. From exploring the potential for lead generation to understanding the nuances of long-term sponsorships versus one-time events, this retraining is a must-watch for anyone planning on utilizing these forms of marketing for your healthcare Private Practice.

Also make sure you download the tool that has been an absolute game-changer for so many practices out there, ensuring that no patient or lead slips through the cracks… the “Lead Management & Patient Followup Tracking Spreadsheet & Training,” It’s a free Google Sheet that comes equipped with automated email reminders to keep your lead generation and patient follow-ups on point and maximally producing for your bottom line and your patient impact.

More specifically, I discuss these topics related to event sponsorship:

• Evaluating the worth of sponsorships and events for private practices
• A detailed checklist for assessing potential sponsorships
• Creative strategies for enhancing sponsorship value
• The importance of exclusivity in sponsorships to avoid competition
• Assessing your practice’s capacity to utilize sponsorship opportunities effectively
• Analyzing one-time events for lead generation potential
• The critical role of follow-up in converting leads into patients
• Utilizing a tracking spreadsheet for managing leads and maximizing ROI from sponsorships and events

EVALUATING SPONSORSHIP AND EVENTS

I’ve got a free resource for you: the “Lead Management & Patient Followup Tracking Spreadsheet & Training,” which helps ensure you follow up with every lead so you will never again let someone slip through the cracks and be forgotten.

Click below to download this resource:

Thanks so much for checking out this week’s video… hope you enjoy the resource!

HERE ARE SOME MORE EPISODES ON HEALTHCARE MARKETING:

MY TOP 6 EVENT MARKETING STRATEGIES TO GENERATE LEADS & CASH-PAY PATIENTS

These event marketing strategies will increase the number of leads you generate and help turn those leads into cash-pay patients.

REFERRAL MARKETING STRATEGIES TO BUILD RELIABLE REFERRALS FOR YOUR CASH PRACTICE

Learn practical referral marketing strategies to make a case for why another professional should trust you with their patients.

HOW TO GET MULTIPLE NEW PATIENT REFERRALS FROM EVERY ONLINE REVIEW

In the episode below, I’ll share a game-changing strategy that has yielded incredible results for my own cash-based practice.

MORE RESOURCES FOR PROFESSIONAL REFERRALS:

Cash-Based Practice Marketing Intensive

4-week training intensive designed to walk you step by step through “R.O.I Marketing Method – AI Edition” and equip you with simple, fast, & effective ways to keep your phone ringing with potential private-pay patients whenever you want them. Check it out here.