Every practice experiences gaps in their schedule from time to time. Discharges, cancellations, and unexpected events can leave even the busiest clinician with open slots.
Imagine this: one of your clinicians has a busier than usual week with discharges and cancellations. Suddenly, their normally full schedule is looking half empty. This situation can cause a dip in revenue and seriously affect your profit for the month.
In this episode, I’m diving into a real-life situation from my practice. We had a clinician’s schedule unexpectedly free up, and I’m going to share the three powerful marketing tactics we used to fill those slots in just 48 hours. These strategies are not only proven to be effective but also incredibly easy to implement in your own practice.
MORE SPECIFICALLY, I DISCUSS THESE TOPICS RELATED TO MARKETING STRATEGIES:
- Promoting targeted Facebook Ads featuring the clinician’s expertise to attract new patients.
- Reactivating past patients by sending friendly text messages to check in and identify potential follow-up needs.
- Creating “Flash Sale” for your email list with a discount offer to help incentivize booking an appointment due to last-minute cancellations.
3 Simple Marketing Strategies That Landed 10 Cash-Pay Patients in 48 hrs
I’ve got a free resource for you called “Physical Therapy Marketing Ideas That Landed 10 Cash-Pay Patients in 48 Hours,” which includes the exact scripts we used for the text messages, email, and Facebook Ad – everything you need to fill your schedule and boost your bottom line. Plus, get bonus images for your Facebook Ad!
Click below to download this incredibly helpful resource now and start seeing results in your practice today!
WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE?
>> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<
HERE ARE SOME OTHER EPISODES ON HOW TO GET MORE CASH PATIENTS FOR YOUR PRACTICE:
How to rise above cash-pay competition in 2022
In this episode, I share a number of actionable tactics and additions to your customer experience that will truly set your practice apart from the growing competition, provide even better results for your patients, and make you more profitable.
How We Convert 80% Of Our Leads Into Cash-Pay Patients (Regardless of their Insurance Status)
In this video, I explain exactly how to use my “Prospective Patient Call Checklist” to guide your initial patient conversations so that you can confidently convert more of your interested leads into out-of-network, private-pay patients.
CBP 201: How to convert phone consultations into cash-pay patients
In this episode, I share some proven strategies to convey the high value of your service to prospective patients whose experience with other providers has led them to expect fairly inexpensive treatment for relatively low-level care.
MORE RESOURCES TO HELP MAKE MARKETING EASY:
How to answer the question, “Do you take my insurance?”
This powerful system helps you master the initial patient phone call so you can help prospects make the best decisions about their healthcare, and maximize conversions of phone calls into cash-pay patients … even if the very first thing out of their mouth is, “Do you take Blue Cross?” Check it out here.
How to Generate New and Return Patients via Email in Just 15 Minutes a Week
In this Masterclass, you’ll learn how to create email campaigns that keep people on your list so they happily become customers or return to your clinic again. You’ll learn how to craft subject lines that get emails opened, how to leverage story-based emails that readers will enjoy, how to embed links and other content, and how to automate a followup sequence that will increase your average plan-of-care revenue. Check it out here.
