When most clinicians think about scaling, they picture working more hours, taking on more risk, or grinding harder than ever.

Jonathan Parr took the opposite path.

He built a multi-location, seven-figure, Cash-Based practice by focusing on a niche most practice owners avoid…
and by building systems that made growth predictable instead of overwhelming.

If you’ve ever wondered whether mastering a niche, developing your team, and creating actual freedom is possible in today’s environment…

…Jonathan’s story is proof that it is.

What You’ll Learn Today

• How Jonathan built full caseloads in two cities by focusing on an underserved population
• The training process he uses to turn new grads into highly skilled niche clinicians
• Why retention skyrocketed once he redesigned schedules, caseloads, and benefits
• How his internal systems naturally evolved into globally purchased online programs
• The mindset shift that helped him stop doing everything himself and step into leadership

1. The Power of Choosing a Niche Patients Can’t Find Elsewhere

Most practice owners try to serve everyone.
Jonathan went the other direction.

He committed to EDS, POTS, and complex neuro-hypermobility — a population desperate for someone who understands their condition at a deep level.

That choice created immediate momentum.

Patients weren’t trickling in.
They were arriving with urgency, referrals were spreading through support groups, and his schedule filled long before traditional marketing even began.

Committing to a niche wasn’t limiting — it was liberating.
It gave him clarity, visibility, and authority far faster than a generalist strategy ever could.

2. You Don’t Find Unicorn Clinicians — You Build Them

There’s no job board filled with practice owners specializing in complex hypermobility.

So Jonathan built a system that created specialists from the ground up.

His structured onboarding includes:

• Staged shadowing
• Intentional skill layering
• Differential-diagnosis practice
• Progressive ownership of patient care
• Predictable competency milestones

Instead of waiting for the “Perfect Hire,” he created a repeatable path to excellence — one that now supports clinicians in both Austin and Houston.

This became one of the most powerful levers in his entire growth strategy.

3. Retention Isn’t an Accident — It’s Designed

Serving chronic illness and hypermobility populations requires emotional and cognitive stamina.

Jonathan solved this by redesigning the work-life structure for his team:

• Reduced patient loads
• A flexible weekly rhythm
• Nearly a month of PTO
• 100% employer-covered health insurance
• Meaningful leadership opportunities within the clinic

This wasn’t a “perk.”
It was a system for creating long-term stability.

And it’s why his clinicians stay.

4. When You Systemize, You Create Leverage You Never Expected

Jonathan didn’t plan to become a global digital educator.

But once he began recording videos, documenting his clinical reasoning, and standardizing exercises for his own patients, something remarkable happened:

Those resources naturally evolved into online programs now purchased by patients around the world.

Systems don’t just scale operations — they scale impact.

Want to Join Jonathan for a Live Q&A?

Have you been inspired by Jonathan Parr’s evolution from a single clinician building his caseload one patient at a time… to the founder of a thriving, multi-location, seven-figure Cash-Based practice serving one of the most complex patient populations in our profession?

Don’t miss your chance to learn directly from him.

Join me, Jonathan, and a community of ambitious Cash Practice owners who are building practices rooted in systems, intentional growth, and clinical excellence.

Click HERE to join, and when you enroll, select “Have a promo code?” and enter “December50” at checkout to get 50% off your first month, and gain access to the support and strategy you need to scale with clarity and confidence.

As his coach, I’ve seen up close how Jonathan transformed a niche many clinicians avoid into a practice model that now spans multiple cities, develops new grads into specialists, and supports a team that loves showing up every day. His approach is thoughtful, repeatable, and incredibly valuable for anyone wanting to grow without chaos.

And guess what else… if you have questions for Jonathan, you can ask him live. A few days after this episode is released, he’ll be joining us inside the Mastermind for an exclusive Q&A where members get to pick his brain on everything from niche positioning to training systems to multi-location expansion.

Simply click the link above, use “December50” at checkout, and join the owners who are building the next wave of successful Cash-Based practices.

How One Practice Owner Built a Multi-Location, 7-Figure Practice by Mastering an Underserved Niche

The Final Word

Jonathan’s journey isn’t a story of luck or perfect timing.

It’s a story of intention.

He chose a niche.
He built systems.
He invested in his people.
He created leverage instead of relying on hustle.

Those decisions compounded into a business that grows with him — not because of him.

And if you want help implementing these systems in your own clinic, we’d love to support you inside the Mastermind.

Want Step-by-Step Guidance to Start, Grow, or Transition Your Own Cash-Based Practice?

> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<

Here Are Some More Episodes on Marketing & Growth Strategy:

CBP 287: The Riches in Cash-Based Niches
Discover the evergreen social media marketing strategy that consistently drives new patients—no matter what trends come and go.

CBP 269: From Solo Practitioner to 7-Figure Cash Practice – Interview with Jennifer Chu
Learn how Jennifer Chu scaled from a one-woman practice to a thriving, multi-clinician business—and the marketing strategies that fueled her growth.

CBP 247: Secrets to a 7-Figure Out-of-Network Practice: Lilly’s Success Story
Learn how Lilly built a highly profitable, relationship-driven practice by focusing on retention, patient experience, and exceptional continuity of care.

More Resources to Help You Build and Scale a Successful Cash-Based Niche:

Cash-Based Practice Freedom e-Course 2.0

This course gives you every step, script, process, and resource I’ve used (and coached 1,000+ practice owners through) to build highly profitable, insurance-free practices. It’s all laid out in a perfect step-by-step blueprint … Check out the Course here.

Cash-Based Practice Mastermind

If you want to double your profit per patient and build the practice of your dreams—without relying on greedy insurance companies—this Mastermind coaching program gets you there with: weekly live coaching, a supportive community, and a vault of done-for-you resources and masterclasses to accelerate your growth and avoid costly mistakes. Check out the Mastermind here.

Cash-Based Practice Marketing Intensive

Learn how to keep your phone ringing and your inbox flooded with qualified out-of-network leads using my R.O.I. Marketing Method and the power of AI. This training walks you step-by-step through proven marketing systems that bring patients straight from social media to your schedule.Check out the Masterclass here.