Does it make good business sense for a cash-based practice to have a presence at a local event? After all, the investment doesn’t only include the price of the booth itself, but also your time and any promotional materials you bring along.

In this week’s podcast, I explain how to decide if having a space at a live event is right for your practice, and if so, how to make the most of your booth. You’ll hear how to know if the cost is likely to deliver a big-enough return, how to handle the crowd so you’ll turn visitors into leads, and tips for following up that help you maximize the number of paying patients that result.

This “highlight” is taken from Q&A calls with my Mastermind Gold group—a highly interactive, supportive group where people who have tons of questions and concerns about how to start, grow, or transition to a cash-based private practice get the answers, resources, and confidence they need to build the practice of their dreams. We have a group coaching call every week, and we occasionally use excerpts of those calls for this podcast.

More specifically, I discuss these topics related to marketing with an event booth:

• How to calculate the likely ROI you’ll get from the booth so you can decide if the cost is a good investment.
• What to watch for in the event rules that could make it a poor fit for your marketing needs.
• The sort of expenses to include in your cost-benefit analysis that will ensure you don’t end up spending more than you can recover from the leads you generate.
• How to use a QR code to allow prospects to easily sign themselves up for a promotional offer. 
• Ideas for promotions and lead magnets that will help you attract your ideal client.
• The secret to getting booth visitors to leave their phone numbers on your sign-up sheet.
• How to follow up after the event so you can convert more leads into paying patients.

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