This episode is an absolute must-listen … it’s not very long but is absolutely packed with marketing strategies and tactics you can immediately implement in your physical therapy business, whether it’s cash-based OR insurance-based.

You’ll learn about these marketing strategies and tactics:

• Paul Gough discusses some highlights from Jerry Durham’s presentation, and he dives into some great advice on how he scripts out the first conversation his staff has with prospective patients. He explains how they brilliantly “turn the table” on patients who call in to book their first appointment in order to increase the likelihood of compliance with scheduling and treatment, and that they’ll become raving fans. This is a must-listen!

• The next recording is my interview of Scott Waddell of PatientSites.com who had just given a presentation called “Moneyball Marketing” … he gives us the cliff notes versions of his presentation and describes what is really working today when it comes to marketing strategies for clinical websites that are generating new patients.

• The answers you get when you pull a group of genius PT entrepreneurs away from the bar and ask them: “What is one thing that practice owners should be paying attention to or doing that most are not doing or may not even be aware of?”

 Meet the Geniuses:

• Paul Gough
• Scott Waddell / Patient Sites (also on Twitter)
• Jerry Durham
• Chad Madden / Breakthrough PT Marketing

Interested in the cash-based private practice model?

Click Here to learn how to start your own Cash-Based Practice