CBP 066: Finally! Interview with Jen Gamboa, Owner of the Largest Cash Pay PT Clinic in the US

After 4 years of waiting, I finally had the opportunity to interview Jen Gamboa, the owner of Body Dynamics which is the largest Cash-Pay Physical Therapy clinic in the United States! We managed to chat for a bit at the Private Practice Section conference in Chicago back in November. With over 20 service-providing staff members, Jen has some great insights into how to successfully scale a cash based PT practice. She brought a couple of her higher level providers/managers, so be sure to listen for their words of wisdom as well.


In this episode, we discuss:

  • My 2017 wins and what I’m looking forward to in 2018
  • Why “working to the lowest-common-denominator” drove Jen away from the traditional model of PT
  • How her background in dance has influenced her business
  • How she scaled her business from a solo practice and what roles and services she added first
  • Why “stall in the hall” business models don’t work and how Jen adapted to overcome this challenge
  • How Jen’s staff offers integrative care, not just physical treatment
  • Jen’s biggest challenges as her business has grown
  • The “Sustainable Health Index,” how to use it to assess patients, and get better outcomes
  • The importance of consistency of service and product
  • How they work with Washington Ballet to keep the dancers in tip top shape and out of orthopedic offices (unless absolutely necessary)
  • Different fitness options and speciality services offered at Body Dynamics
  • How Body Dynamics utilizes customizable memberships for some of their services
  • How “motivational interviewing” can make a difference in conversion rate through phone calls and evaluations
  • Why volunteering at a “free clinic” program has helped grow Body Dynamics
  • How staff members use workshops and social media to build relationships with potential clients
  • Jen’s tips for hiring great employees


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{ 3 comments… read them below or add one }

Libby December 25, 2017 at 7:34 pm

I was so excited to hear this podcast! Total business crush. This is where we need to be and where we will go. Thank you!


Dr Jarod Carter December 29, 2017 at 8:36 pm

I was so excited to finally get her on the podcast!! Thanks for the comment and for tuning in.


Gina January 2, 2018 at 4:54 pm

Great content in this podcast! Motivational interviewing was a new concept to me as of last year. There’s a great book that all healthcare practitioners should own. I wish all MD, PT, OT, SLP, nursing, etc programs would teach this.


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