Google Apps as EMR
Bootstrapping your business and trying to keep overhead low, but you want to go paperless? This short online course shows you how to use Google Apps as a low cost, HIPAA-compliant EMR! (save 10% by using the discount code "carter10")
This awesome platform makes it as easy as possible for patients to leave impactful online reviews of your practice. It does so by removing the hurdle of having to log in somewhere or download any apps, and makes sharing it to other platforms easy/automatic depending on your settings.
The patient creates the review quickly and easily via their phone, it automatically displays on your website, auto-shares positive reviews to your social media platforms, and even offers the ability to do video reviews (which are very powerful). And just a click of a button also allows them to share the review to Google and Yelp! I’ve been using SoTellUs for about a year and our reviews are getting about 8,000 views per month!!
This is an incredible scheduling platform that I've used for years in my practice. It allows for easy online booking which is HUGE for decreasing administrative load and phone tag when patients want to book or change appointments. You can also connect your point-of-sale system to it and integrate it with Infusionsoft to trigger appointment-based marketing, onboarding, and follow-up campaigns.
This is the Customer Relationship Management (CRM) platform that I use for my clinic and the possibilities with this thing seem to be endless. We use it to automate and optimize a massive amount of how our business runs and thrives ... everything from highly sophisticated behavior-based marketing, to lead generation and conversion; from new patient and new staff onboarding systems, to staff task reminders for follow up and patient retention; from email newsletters, to automated discharge systems that attract online reviews and create customers that refer friends and return as needed for life. It's a fairly complex system and there's definitely a steep learning curve, but if you're willing to put in the effort, it can really automate and streamline much of your business.
LeadPages is a tool that allows you to easily create beautiful webpages for a variety of purposes. I primarily use LeadPages to create lead-generation webpages where people can opt-in for free reports or videos related to their pain/injury. This puts them in an automated follow up campaign to convert them from a lead into a paying customer.
I also utilize a product of LeadPages called “LeadDigits” for public presentations and workshops, which allows people to text a word to a 5-digit number to be automatically sent free information (and puts them in my marketing follow up campaign!)
This is a good low-cost option for email marketing. You can utilize aWeber to create and send monthly/weekly email newsletters, and also send the above-mentioned automated follow up emails when leads opt-in for something you’re offering. I use Infusionsoft for these things but Aweber is a far cheaper option if you don’t need/want all the robust features of a full CRM like Infusionsoft.
“PT Drip Marketing” - from PatientSites
This is a lead generation and nurture tool that does everything for you! With the above tools (Infusionsoft and LeadPages), I spent years, hundreds of hours, and thousands of dollars creating what PT Drip Marketing platform has created and does for you … completely turnkey and ready to go! Why didn’t I use it? Because it didn’t exist when I was setting up all these lead gen marketing campaigns … heartbreaking! Honestly, if you want to incorporate lead generation and nurture into your website (and you should) this is the way to go unless you’re already extremely tech savvy and have a ton of free time and money. This platform can attach to any type of website, has beautifully designed landing pages and brilliant pre-written (but editable) emails, and will most definitely save you a ton of time and headaches.
This fantastic software is a movement measurement and analysis tool that identifies deficits and risk of injury, so you can help your clients stay on the field, on the job, and in the game. It makes it easy to take a person through a movement screen and provide a handout showing them where they have risks and areas that need work. It is great as a cash-pay service or simply to serve as lead generation and brand awareness among your target market.