Every practice owner wants consistent, predictable revenue—and the best way to earn this are patients who keep coming back because you continue to transform their life, and they truly value what you provide.
That’s exactly what continuity and maintenance memberships can create.
In this episode, I walk through the most effective strategies for getting more patients to say “yes” to your ongoing care memberships—without feeling salesy or pushy, or offering them anything that wouldn’t be of significant value to them..
And since this episode releases right around Halloween, I’ll start with a quick personal update. 🎃
Our twins, Adelaide and Gray, were a mummy and a pharaoh this year. They’re seven and a half now—getting funnier, cuter, and more physically independent every year.
Many longtime listeners know they both have Spinal Muscular Atrophy (SMA), and their journey inspired much of the neuron regeneration research and philanthropy I’m now deeply involved in.
We’re currently funding neural repair experiments through Dr. David Sinclair’s lab at Harvard, exploring ways to reactivate healing in damaged neurons using cellular reprogramming techniques. The early cell reprogramming animal studies in his lab have been incredibly promising, showing up to 5x improvement in neuron repair.
If you’d like to stay updated—or support this mission—visit NeuronRegeneration.com or NeuronRegeneration.com/donate.
Alright… now let’s talk about how to make your memberships as successful as possible.
What You’re Getting Today:
- My point of view on the “We don’t want lifelong patients” mindset
The easiest, most natural ways to present memberships during care - How to plant seeds early in the POC that lead to more “yeses”
- A free download of the exact emails and texts one of my Mastermind member used to generate $34K from memberships in a single campaign
1. Why Ongoing Care Isn’t “Selling”—It’s Serving
Many clinicians hesitate to promote memberships because they don’t want to feel like they’re “creating lifelong patients.”
But here’s the truth:
- Most patients don’t keep doing their home programs.
- Their bodies change over time.
- They stop exercising correctly, sit more, and lose mobility and strength.
So while it may feel noble to “discharge them as independent with their home program,” the reality is that most people need ongoing guidance, accountability, and tune-ups to stay healthy and active for decades.
“You wouldn’t buy a car and then after your first time up say, ‘Okay, great—see you in 20 years’.”
If you truly believe in helping people live full, functional, pain-free lives, then offering a structured way to stay consistent with their health is one of the most ethical, high-value things you can do.
When you position your membership as an extension of that mission—helping people maintain their independence, mobility, and confidence for life—it becomes a natural continuation of care, not a sales pitch.
2. How to Introduce Memberships Naturally
The key is to make memberships part of your culture, not an afterthought at discharge.
Start mentioning them early:
- In conversations (“One of our longtime members just shared how she’s maintain the ability to get up off the floor without help—while her friends are starting to lose that ability.”)
- In your onboarding email series (“You’ll hear more soon about our wellness membership, designed to help patients stay strong, active, and independent for life.”)
- On your clinic walls and checkout materials (simple one-page explainer + testimonial photo works great).
By the time discharge comes around, the patient already knows the membership exists—and sees it as the next logical step.
Then, when the time comes:
“You’ve done great with your plan of care. I know you’ve seen what staying consistent can do, so I’ll have the front desk send over details on our [Membership Name]—it’s how we help patients continue improving and prevent future issues long-term.”
Over time, that repetition, storytelling, and mission-driven framing make memberships feel like a standard part of the process—not an upsell.
3. Practical Tips for Maximum Conversions
Here’s what the most successful Mastermind members do when launching or improving their memberships:
- Make it part of your mission.
Infuse it into your culture: “Our goal is to match your healthspan to your lifespan.” - Plant multiple touchpoints.
Mention memberships casually in early visits, reinforce in emails, display testimonials in the clinic, and follow up personally near discharge. - Keep it simple.
Start with one or two tiers—monthly is easiest to begin with.
Add an annual option later for patients who want savings and commitment. - Use seasonal campaigns.
Just like we run members-only renewal offers in the Mastermind, you can run a “New Year Wellness” campaign each January to promote annual memberships to both current and past patients.
When you do these things consistently, your membership program becomes a natural next step for patients—and a stable revenue base for your practice.
Free Resource: Cash Practice Emails That Earned $34K in 4 Days
Want to see the exact structure, hooks, and messaging that generated $34,000 in just four days?
Download the Cash Practice Membership Email Pack—the full email and text sequence my Mastermind member used to promote their membership successfully.
You’ll get the subject lines, copy flow, and transformation-based storytelling you can plug directly into your next campaign.
Invest in your team, invest in your practice–download your free guide now!
Thanks so much for checking out this week’s Podcast… hope you enjoy the free resource!
The Final Word
Memberships aren’t about locking people in.
They’re about unlocking better long-term outcomes—for your patients and your business.
When you make it part of your mission to help patients maintain mobility, independence, and confidence for life, the “yeses” start to flow naturally.
Keep serving, keep leading, and keep showing patients what’s possible.
— Jarod
WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE?
>> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<
HERE ARE SOME MORE EPISODES ON PRACTICE GROWTH & RECURRING REVENUE:
CBP 275: The Most Overlooked Lead Generation Strategy in Your Cash-Based Practice
Discover a simple, underutilized way to consistently fill your schedule with qualified patients—without relying on ads or discounts.
CBP 260: The Patient Sales Strategy I Used To Ask My Wife On Our First Date
Master the conversational framework for turning curious leads into committed patients—without feeling “salesy.”
CBP 225: Cash-Based Memberships—Transform Your Practice with Recurring Revenue
Learn how to build predictable income that doesn’t depend on new patient flow. Get strategies to design, market, and scale memberships that add value for patients and stability for your business.
MORE RESOURCES TO HELP YOU BUILD RECURRING REVENUE AND LIFELONG PATIENTS:
Cash-Based Practice Freedom e-Course 2.0
This course gives you every step, script, process, and resource I’ve used (and coached 1000+ practice owners through) to build highly profitable, insurance-free practices. It’s all laid out for you in a perfect step-by-step blueprint …Check out the Course here.
Cash-Based Practice Mastermind
If you want to double your profit per patient and build the practice of your dreams—without relying on greedy insurance companies—this Mastermind coaching program gets you there with: weekly live coaching, a supportive community, and a vault of done-for-you resources and masterclasses to accelerate your growth and avoid costly mistakes. Check out the Mastermind here.
Cash-Based Practice Marketing Intensive
Learn how to keep your phone ringing and your inbox flooded with qualified out-of-network leads using my R.O.I. Marketing Method and the power of AI. This training walks you step-by-step through proven marketing systems that bring patients straight from social media to your schedule. Check out the Masterclass here.
