If so the video below (which is a follow up to my previous training post on (3 Conversation Tips That Turn Consultations Into Private-Pay Patients), will cover a handful of simple and effective ways to eliminate price objection!
When you watch it you’ll learn…
- 2 simple questions that get your potential patients to convince themselves your care is worth every penny.
- How simple math can make your cash-pay services a “no brainer”
- The one objection-handling technique everyone who has contact with potential patients should know.
- An age-old “risk reversal” that works as well today as ever.
- And a whole bunch more…
But before you watch the video below, I’ve got a special invite for you.
I’m holding a free online training where I’ll break down all 4 steps of my “Cash-Pay Profit Formula.”
This is a literal blueprint to adding or expanding your Private-Pay patient base, so you can make this a more profitable year without having to increase your workload.
Seats are limited so REGISTER FOR THIS FREE TRAINING HERE.
Once you register, be sure to watch today’s video on handling the price objection from potential Cash-Pay Patients. Then during the webinar, I’ll show you how to generate more leads, bring in more consultations, and so much more!
Enjoy the video.
The cashback guarantee sounds very convincing to the client, but for psychotherapists, it can be disaster. Many factors may come into the picture and influence the outcome from both the patient and the therapist end. This may sound very different from physical therapy which is more medical than psychological. I wonder how to translate this into talking to counseling clients.
Second, all psychotherapists ( I am one of them :)) are supposed to work with a single client at a time. I guess that the working with multiple clients within one hour is more of physical therapy thing. I cannot use it to convince my clients to go for private pay.
To summarize, the level of care, the result and the time commitment are not to be guaranteed in psychotherapy settings. Pls help me figure out other ways to be convincing.
Great points, Christina. Kinda like the Online Review requests, the MB guarantee my just not be a tactic you can employ BUT I wouldn’t make that decision without trying it first. In other words, you can utilize it as an experiment and if you end up with an inordinate amount of clients asking for their money back, stop utilizing the MB guarantee. You might find that it actually DOES work really well to get people over the hump even though it is much harder to guarantee specific results in your field … plenty of clients in a any healthcare field may not achieve 100% of their desired goals, but a great deal of those same clients will still feel totally satisfied with the service they received. So I think it may be worth a try to see how/if it functions in your practice.
ALSO, Christine, since all in your field are doing long, one-on-one appts, check out this podcast on other ways to enhance the patient experience and creating an extremely valuable offer that is easier to convince prospects to say “yes” to: https://drjarodcarter.com/strategies-to-rise-above-cash-pay-competition-2022/
Already did. Waiting for your webinar on this upcoming Saturday. Can’t wait to see what I can use in psychotherapy field. Thanks for your thought offer.
Jarod, about the $$ back guarantee….is there any disclaimer about their participation say in those 3 visits? Say they show up for scheduled visits on-time and consistently in those 3 visits (no cancellations/delay in plan of care; and actively perform the prescribed exercise/movement program prescribed). I feel there has to be set they understand their role in the $$ back guarantee. Thanks, Shawn
You can set whatever parameters you would like. I think it’s totally fair to say that their participation and compliance with the process is required to make the money-back request. I will say though that we don’t outline those types of parameters and have never had anyone abuse the guarantee after being non-compliant. We also only mention the MB Guarantee when someone seems on the fence and it will help them make the decision to get our top-level care. Of course, if ANY patient who was mostly compliant felt really felt unsatisfied and asked for their money back, I would honor that request. Remember, we’re not guaranteeing a result… we’re guaranteeing satisfaction with the service. And we need to make that clear when we talk about the guarantee.