If you’re struggling to communicate the value of your cash-pay services over insurance-based care, you’re not alone. Many practitioners feel the pressure to highlight their unique benefits, only to be met with hesitation, or worse, a polite “Thanks, I’ll think about it.” 

To truly connect with potential patients and help them see the value of your cash-pay services before ever experiencing them, you need a structured, strategic approach to turn those hesitant inquiries into “Yes, when can I come in?”.

 In this week’s episode, I’ll show you how to take that conversation to the next level so they understand exactly why choosing your practice is the best decision they could make, and completely worth the out of pocket cost even when an in-network option is much cheaper…

More specifically, I discuss these topics related to explaining the value of cash-pay therapy services

• Discover the key topic and scripts, beyond the person’s goals and limitations, needed to convert them to cash-pay patients.
• Learn about the “differentiate and demonstrate” approach and how it makes your cash-pay services stand out from traditional, insurance-based care.
• The right questions to ask that can create natural opportunities to highlight the advantages of your cash-pay services
• Switch a hesitant “maybe” to a confident “yes” by applying this proven technique during the initial call.

How to Explain the Value of Your Cash-Pay Services to Prospective Patients

I’ve got a free resource for you: “Initial Patient Phone Call Checklist,” which will give you the segments of that initial phone call that you need to make sure that you cover with every patient that calls in to get maximum amounts of yeses to your out of network services.

Whether you’re just starting out or fine-tuning your practice, these strategies will save you time, and stress, and help you achieve the stability every practice owner wants. And to help you take the next step, don’t forget to download the free resource above. It’s a quick-read report on the 22 best sources for cash-pay patients—exactly the kind of tool that will accelerate your growth and get you results faster. This is just the beginning of what’s possible when you get it right!

Thanks so much for checking out this week’s video… hope you enjoy the giveaway!

HERE ARE SOME MORE RELATED EPISODES:

CBP 201: How to convert phone consultations into cash-pay patients

In this episode, I share some proven strategies to convey the high value of your service to prospective patients whose experience with other providers has led them to expect fairly inexpensive treatment for relatively low-level care.

WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE?

>> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<

MORE RESOURCES FOR PROFESSIONAL REFERRALS:

CASH-BASED PRACTICE MARKETING INTENSIVE

4-week training intensive designed to walk you step by step through “R.O.I Marketing Method – AI Edition” and equip you with simple, fast, & effective ways to keep your phone ringing with potential private-pay patients whenever you want them. Check it out here.