PRACTICE SUCCESS MASTERCLASS SERIES
A live deep-dive training on the most-vital components of a successful private practice. You’ll learn all forms of marketing, conversions, logistics, management, hiring, and more in these masterclasses.
… even with physicians who normally won’t give you the time of day
In this Masterclass, you’ll learn:
- How to quickly and easily create an interview-style show/podcast that will compel prospective referral sources to jump at the chance to spend an hour with you.
- Pro tips that enable you to easily hand off all the tech-stuff, and produce a professional-looking show without breaking the bank or taking much time. Just show up for the interview (in-person OR online) and have the rest done for you on the cheap.
Exactly where to quickly find competent, low-cost help with graphics, editing, and a step-by-step guide on what they need to be told to produce a stellar show. - A breakdown of equipment must haves, nice additions, and things you can skip to avoid lots of expensive trial-and-error. You can get started for under $100 in equipment.
- How to persuade an office gatekeeper to gladly book the boss to spend 30-60 minutes with you, and never ask you to bring lunch!
- How to sound and conduct an interview like a pro, even if you’ve never done one before.
- Exactly how to promote your show on your website, social media, and get your guest to put you in front of their entire client list for maximum impact and ROI.
- The simple followup strategy that helps cement the relationship and keep you top-of-mind for patient referrals.
- BONUS #1: Step-by-step guide for your staff to get hard-to-reach prospective referral sources on your show – no reason for you to spend time on this part any more! ($49 value)
- BONUS #2: The ULTIMATE Show Production Step-by-step Guide – Hand this bonus to staff or a virtual assist so they can edit and produce your episodes like a pro, and you don’t have to deal with any of the technical trappings! Seriously, this one walks you through every step we use to produce shows with over 500K downloads. ($199 value)
- BONUS #3: Simple and Affordable Gear Guide – Get Jarod’s list of needed equipment and spare yourself a bunch of Amazon research. ($29 value)
- BONUS #4: Promotion Powerhouse Guide – Every step needed to promote your show via email, social media, and blogging to get maximum patient generation. ($99 value)
BONUS #5: Live Q&A session with Jarod at the end of the Masterclass where you get to ask him anything and everything you want – Jarod has podcasts and video shows with over 500K downloads/views and has generated dozens of business-producing relationships along the way. ($49 value) - BONUS #6: Lifetime access to the recording of the Masterclass ($199 value)
… using the 3-Pillar Formula to change your practice website from business card to business producer, without the need for an expensive website designer
In this Masterclass, you’ll learn:
- Simple SEO tactics to give your website a significant boost in search engine rankings and get in front of more prospective patients
- How to make your ideal customer immediately know they’re in the right place when they land on your website
- Copywriting for clinicians – Most clinicians say all the WRONG things on their website – Now you’ll learn exactly what to say to turn website traffic into patients
- The most-common technical problems that drag down site SEO and how to solve them without needing expensive programmers or designers
- Simple fixes for often-overlooked issues that stop site visitors from contacting you
- How to strategically use lead magnets to start a conversation that builds trust with prospective patients and gets the phone ringing
- A detailed website review for one lucky participant in the live Masterclass – You have to be there live for a chance at having your website audited by Jarod
- BONUS #1: Q&A session with Jarod at the end of the Masterclass (included in the Masterclass recording)
- BONUS #2: “A New Strategy to Skyrocket Your Private Practice Website SEO” training video with Scott Waddell of PatientSites.com
- BONUS #3: Simple Website-Audit Checklist – don’t miss a single website enhancement with this done-for-you list
- BONUS #4: Lifetime access to the recording of the Masterclass
… without cheesy sales tactics or lots of un-subscribes
In this Masterclass, you’ll learn:
- How to craft subject lines that actually get emails opened
- What to write in your emails that keep people on your list so they happily become customers or return to your clinic again
- How to create an automated follow-up sequence that significantly increases your average plan-of-care revenue and customer lifetime value
- Easy tweaks to make sure your emails don’t go to spam or promotions folders
- The art of story-based emails that are a pleasure to read and skillfully tie back into your service offerings
- Pro tips for structuring links, images, and other content so your time spent on email marketing has a huge ROI
- Tools and techniques for automating and/or outsourcing most of the above
- BONUS #1: High converting and revenue producing email templates, so you can quickly implement these strategies in your practice
- BONUS #2: 10 of Jarod’s most entertaining and patient producing emails
- BONUS #3: Lifetime access to the recording of the Masterclass
… and thrive through the rest of the pandemic
In this Masterclass, you’ll learn:
- The best ways to attract cash-pay clients even during an economic downturn and pandemic
- Keys for retaining your highly valuable staff and what to do if key staff are suddenly unable to work
- How to pre-frame your patients to say ‘yes’ to telehealth if there’s an exposure or clinic closure
- Which metrics and KPIs you actually need to pay attentions to, that will enable you to make effective, data-driven decisions
- How to create tiered packages, micro offers, and platinum offers that ensure cash flow during slow periods, pandemics, and recessions
- Ideas for how to continue working when you don’t have access to your space
- The smartest way to build out automated and staff driven systems and procedures to keep your business alive even in the worst of times
- Bonus: After learning all the above, there will be a Q&A with Jarod where you can ask every question you have to solidify your practice. Enrolling in this masterclass will also give you lifetime access to the recording of the class.
… Even during a pandemic, recession, and seasonally slow times for your practice
In this Masterclass, you’ll learn:
- How to leverage the high interest in seasonal events to get attention for your offer
- How to brainstorm and choose topics that will perfectly target your niche market and set you up for sales
- How to create an irresistible offer that outperforms your expectations
- How to train your staff to transform promo-focused people into patients
- How to adjust your mindset to confidently offer complete, cash-pay solutions to people who came in expecting a quick fix
- A genius followup system that will help you convert initial “No’s” into longterm “Yes’s”
- How to calculate your return on investment to improve future promotions
- Lifetime access to the recording of the Masterclass
You’ll also get a done-for-you email template so the creation of this promotion becomes truly turnkey and something that you can initiate in just a few hours of your time.