PRACTICE SUCCESS MASTERCLASS SERIES
A live deep-dive training on the most-vital components of a successful private practice. You’ll learn all forms of marketing, conversions, logistics, management, hiring, and more in these masterclasses.
In this 1-hour Masterclass, you’ll learn the simple online methods that establish your practice as THE authority in your niche, attracting tons of new patients who are happy to pay top dollar for a chance to work with you. [Live class starts Thursday Sept 30 at 2pm Central – recording available afterward to all enrollees]. ($197 value)
- Major time-saver – how to repurpose, reuse, and multiply existing content to quickly generate blogs, social posts, and videos with very little of your time.
- How to use a Free platform to create powerful blog posts and articles in less than half the time, and how staff or contractors can do it for you at a ridiculously low cost.
- A simple question-based strategy that immediately hooks your reader’s and video viewer’s attention, keeps them engaged, and primes them for your offer.
- How to avoid the common mistake that triggers a reader/viewer to think: “I’ll deal with this later” instead of “I MUST act on this now!”
- The key statements that powerfully connect with prospective customers to see you as the ‘go to’ expert and solution to their problem … and get them primed to say YES!
- The copywriting hacks that keep your marketing emails out of the spam folder and in the inboxes of high quality patients… and these take zero time to implement!
- The scarcity and urgency tactics that cost you nothing, and more than double your chances that patients will take you up on your offer.
- Easy keyword research methods that will give you highly-searched content ideas to get in front of your target market and make them see you truly understand their issues. You’ll never have to wonder what to write about again!
- The secret to quickly creating click-worthy titles and subject lines that your ideal customer will find irresistible and will optimize your website search engine ranking.
- The Automated “Be Everywhere” strategy to get and stay in front of your target market and put your Authority Marketing into overdrive … and have someone else do most of the work!
- Post Masterclass Q&A Listen in on any and all questions I answered live so you can implement these strategies immediately in your practice. Included in the Masterclass recording. ($147 value)
- BONUS #1: Detailed training on how I write and optimize high-ranking blog posts at my clinic website ($47 value)
- BONUS #2: Video gear guide Get everything you need for patient-producing videos for less than $100 ($27 value)
- BONUS #3: The dead simple, non-techie way to edit videos Learn how to record and edit great video content on an iPhone in less than 5 minutes. ($47 value)
- BONUS #4: Lifetime Recording Access Pay just once, but go back time and time again to extract these powerful authority marketing strategies. ($147 value)
In this 1-hour Masterclass, you’ll learn the exact word-of-mouth and online-review strategies I share with my Gold Level Mastermind Coaching Members. You’ll learn exactly what to do to ensure you are getting the most new business out of all your current and past customers… and most of it can be automated! ($197 value)
- A crazy-simple two-step process at least double the amount of existing patients who become referral sources for your practice.
- How to skillfully compel current patients to think of others in their life who may also need your services, without sounding salesy or directly asking for a referral.
- How to make it as easy as possible for existing patients to refer your new patients, and massively increase the amount who actually follow through and become patients.
- How Google reviews can help you beat large clinics with huge marketing and SEO budgets… at literally no cost to you!
- The vital thing you must tell Yelp sales representatives when they call to get you to do pay-per-click ads … know this tip or Yelp will make your best reviews invisible.
- How to create automated systems that let you gather the greatest possible number of powerful online reviews without lifting a finger.
- The simple strategy to ensure the reviews your clients write will actually produce new patients for your practice.
- How to get your team in the habit of requesting reviews so you don’t miss out on any positive buzzfrom your happy customers.
- Followup strategies that convince busy customers to take the time to share their story.
- How to reply to negative reviews in a way that can actually attract new patients.
- Tech tricks that make it crazy simple and super fast for customers to post their reviews by eliminating extra steps and common sources of frustration.
- The easy, reproducible 4-step plan that maximizes the visibility and impact of every positive review.
- The exact script and process one of my Mastermind Members has used to accrue over 300 positive online reviews!
- Post Masterclass Q&A Listen in on any and all questions Jarod answered live so you can implement these strategies immediately in your practice. Included in the Masterclass recording. ($147 value)
- BONUS #1: Mini Training—”How to not get screwed by Yelp” [I wish I’d known this earlier in my practice!] ($47 value)
- BONUS #2: Lead and Referral Management Tracker This tool makes it easy to keep track of your review requests so you don’t miss any opportunities for positive buzz. ($147 value)
- BONUS #3: Lifetime Recording Access Pay just once, but go back time and time again to extract the most powerful, referral perpetuation strategies I have to offer. ($147 value)
In this 1-hour Masterclass, you’ll learn the exact pricing strategies Jarod shares with his Gold Level Mastermind Members so you can get paid what you’re worth and increase your profit right away. ($197 value)
- The “red flag metrics” that are a tell-tale sign you’re undercharging for your care, and exactly what to do to fix the problem immediately.
- How to discover your market’s “price threshold” so you can confidently command top dollar without patient pushback.
- One simple test that tells you exactly what your prices should be and eliminates any risk associated with changing them.
- How to build the confidence necessary to charge appropriately (with this level of confidence you can get paid more and still get more YES’S).
- Conversation Strategies that automatically get your patients (and potential patients) excited about the value of the level of care you provide.
- Pricing Psychology Principles that position your rates as irresistible even if you’re the most expensive option in your market.
- The best ways to help even the most financially challenged patients take advantage of your cash-pay model without deeply discounting your rates.
- Simple keys that eliminate price objections and quickly turn price-sensitive prospects into cash paying patients.
- A powerful “Package Strategy” that boosts cash in hand right away while leaving your patients excited they’ve gotten a deal.
- Post Masterclass Q&A Listen in on any and all questions Jarod answered live so you can implement these strategies immediately in your practice. Including in the Masterclass recording. ($147 value)
- BONUS #1: —Confidence Booster Coaching Video Watch Jarod help his mastermind client overcome the most-common limiting pricing beliefs so you can see how to confidently command more money. ($97 value)
- BONUS #2: Lifetime Recording Access pay just once, but go back time and time again to extract the most powerful, profit increasing strategies Jarod has to offer. ($147 value)
… even with physicians who normally won’t give you the time of day
In this Masterclass, you’ll learn:
- How to quickly and easily create an interview-style show/podcast that will compel prospective referral sources to jump at the chance to spend an hour with you.
- Pro tips that enable you to easily hand off all the tech-stuff, and produce a professional-looking show without breaking the bank or taking much time. Just show up for the interview (in-person OR online) and have the rest done for you on the cheap.
Exactly where to quickly find competent, low-cost help with graphics, editing, and a step-by-step guide on what they need to be told to produce a stellar show.
- A breakdown of equipment must haves, nice additions, and things you can skip to avoid lots of expensive trial-and-error. You can get started for under $100 in equipment.
- How to persuade an office gatekeeper to gladly book the boss to spend 30-60 minutes with you, and never ask you to bring lunch!
- How to sound and conduct an interview like a pro, even if you’ve never done one before.
- Exactly how to promote your show on your website, social media, and get your guest to put you in front of their entire client list for maximum impact and ROI.
- The simple followup strategy that helps cement the relationship and keep you top-of-mind for patient referrals.
- BONUS #1: Step-by-step guide for your staff to get hard-to-reach prospective referral sources on your show – no reason for you to spend time on this part any more! ($49 value)
- BONUS #2: The ULTIMATE Show Production Step-by-step Guide – Hand this bonus to staff or a virtual assist so they can edit and produce your episodes like a pro, and you don’t have to deal with any of the technical trappings! Seriously, this one walks you through every step we use to produce shows with over 500K downloads. ($199 value)
- BONUS #3: Simple and Affordable Gear Guide – Get Jarod’s list of needed equipment and spare yourself a bunch of Amazon research. ($29 value)
- BONUS #4: Promotion Powerhouse Guide – Every step needed to promote your show via email, social media, and blogging to get maximum patient generation. ($99 value)
BONUS #5: Q&A session with Jarod at the end of the Masterclass where you get to ask him anything and everything you want (included in the Masterclass recording) – Jarod has podcasts and video shows with over 500K downloads/views and has generated dozens of business-producing relationships along the way. ($49 value)
- BONUS #6: Lifetime access to the recording of the Masterclass ($199 value)
… using the 3-Pillar Formula to change your practice website from business card to business producer, without the need for an expensive website designer
In this Masterclass, you’ll learn:
- Simple SEO tactics to give your website a significant boost in search engine rankings and get in front of more prospective patients
- How to make your ideal customer immediately know they’re in the right place when they land on your website
- Copywriting for clinicians – Most clinicians say all the WRONG things on their website – Now you’ll learn exactly what to say to turn website traffic into patients
- The most-common technical problems that drag down site SEO and how to solve them without needing expensive programmers or designers
- Simple fixes for often-overlooked issues that stop site visitors from contacting you
- How to strategically use lead magnets to start a conversation that builds trust with prospective patients and gets the phone ringing
- A detailed website review for one lucky participant in the live Masterclass – You have to be there live for a chance at having your website audited by Jarod
- BONUS #1: Q&A session with Jarod at the end of the Masterclass (included in the Masterclass recording)
- BONUS #2: “A New Strategy to Skyrocket Your Private Practice Website SEO” training video with Scott Waddell of PatientSites.com
- BONUS #3: Simple Website-Audit Checklist – don’t miss a single website enhancement with this done-for-you list
- BONUS #4: Lifetime access to the recording of the Masterclass
… without cheesy sales tactics or lots of un-subscribes
In this Masterclass, you’ll learn:
- How to craft subject lines that actually get emails opened
- What to write in your emails that keep people on your list so they happily become customers or return to your clinic again
- How to create an automated follow-up sequence that significantly increases your average plan-of-care revenue and customer lifetime value
- Easy tweaks to make sure your emails don’t go to spam or promotions folders
- The art of story-based emails that are a pleasure to read and skillfully tie back into your service offerings
- Pro tips for structuring links, images, and other content so your time spent on email marketing has a huge ROI
- Tools and techniques for automating and/or outsourcing most of the above
- BONUS #1: High converting and revenue producing email templates, so you can quickly implement these strategies in your practice
- BONUS #2: 10 of Jarod’s most entertaining and patient producing emails
- BONUS #3: Lifetime access to the recording of the Masterclass
… and thrive through the rest of the pandemic
In this Masterclass, you’ll learn:
- The best ways to attract cash-pay clients even during an economic downturn and pandemic
- Keys for retaining your highly valuable staff and what to do if key staff are suddenly unable to work
- How to pre-frame your patients to say ‘yes’ to telehealth if there’s an exposure or clinic closure
- Which metrics and KPIs you actually need to pay attentions to, that will enable you to make effective, data-driven decisions
- How to create tiered packages, micro offers, and platinum offers that ensure cash flow during slow periods, pandemics, and recessions
- Ideas for how to continue working when you don’t have access to your space
- The smartest way to build out automated and staff driven systems and procedures to keep your business alive even in the worst of times
- Bonus: After learning all the above, there will be a Q&A with Jarod where you can ask every question you have to solidify your practice. Enrolling in this masterclass will also give you lifetime access to the recording of the class.
… Even during a pandemic, recession, and seasonally slow times for your practice
In this Masterclass, you’ll learn:
- How to leverage the high interest in seasonal events to get attention for your offer
- How to brainstorm and choose topics that will perfectly target your niche market and set you up for sales
- How to create an irresistible offer that outperforms your expectations
- How to train your staff to transform promo-focused people into patients
- How to adjust your mindset to confidently offer complete, cash-pay solutions to people who came in expecting a quick fix
- A genius followup system that will help you convert initial “No’s” into longterm “Yes’s”
- How to calculate your return on investment to improve future promotions
- Lifetime access to the recording of the Masterclass
You’ll also get a done-for-you email template so the creation of this promotion becomes truly turnkey and something that you can initiate in just a few hours of your time.