If you know you should create a business and strategic marketing plan for the new year, but you don’t know how or you don’t have the time to spend multiple days creating it, then this week’s video will help. You’ll learn about the easiest way to approach annual business planning for your practice through the use of a simple SWOT analysis.
In this video, I explain how to catalog your strengths and weaknesses, opportunities and threats to create a foundation for annual business planning. This process so much faster and better focused on what you really need to pay attention to in the new year—so don’t get lost in tons of KPI’s, financials, etc., which should be reserved to build out your strategic plan once you have it framed.
More specifically, I discuss these topics related to annual business planning:
- How to identify your strengths and why focusing on those that truly set you apart from the competition will help you generate more business in the future.
- How to use your list of weaknesses to identify simple changes that can dramatically improve your results.
- The type of circumstances to include in your list of opportunities that will help you identify which are worth future investment.
- How to create a roadmap for dealing with the near-term threats your practice will face.
- How to prioritize the items in your SWOT lists so you’ll know where to apply more resources, what to improve, and threats to protect against as you build out your plan, set goals, and build out the calendar for 2023.
The fastest way to create a solid business plan for the new year
I’ve got a free resource for you: “Year End Business Review and Annual Practice Planning Guide,” which will help you to complete your yearly business planning as quickly as possible.
Click below to download this resource that explains exactly how to use the critical data and key performance indicators that cash-based private practices should track but often do not.
Thanks so much for checking out this week’s video… hope you enjoy the Annual Practice Planning Notes!
HERE ARE SOME MORE EPISODES ON STRATEGIC PLANNING:
CBP 208: The critical first step of a great annual business plan
In this episode, you’ll discover why the critical first step in creating a great annual business plan must be to define what success would look like for you.
CBP 147: 2020 Year in Review and How to Recession-Proof Your Practice in 2021
I focus on lessons learned and specific strategies to help strengthen your practice so it will be resilient, including tips on keeping yourself in the right frame of mind, how to prepare for a disaster, marketing ideas, as well as HR and operational strategies.
CBP 145: Key performance indicators to track for a cash-based practice
In this episode, I explain the KPIs I suggest a cash-based practice owner should be focusing on for each area of business as well as for practices at different developmental stages.
MORE RESOURCES TO MAKE YOUR PRACTICE MORE SUCCESSFUL:
5 Simple Strategies That Turn Existing Patients Into a Predictable Source of Referrals
In this 1-hour Masterclass, you’ll learn the exact word-of-mouth and online-review strategies I share with my Gold Level Mastermind Coaching Members. You’ll learn exactly what to do to ensure you are getting the most new business out of all your current and past customers… and most of it can be automated! Check it out here.
3 Simple and Powerful Strategies that Immediately Build Expert Status and Attract High-Quality Patients
In this 1-hour Masterclass, you’ll learn the simple online methods that establish your practice as THE authority in your niche, bringing in tons of new patients who are happy to pay top dollar for a chance to work with you. These strategies will not only cast you and your staff as the premier experts in your niche, but will also dissolve the objections people have to paying more out of pocket for your care. Check it out here.
