Handling price objections is one of the biggest challenges in a cash-pay practice. Even if you’re providing exceptional care and delivering great results, price can often be the factor that holds people back from choosing you… if you don’t understand the psychological strategies and scripts proven to get prospective patients to focus on all the important components of the decision … not just price.

Most prospective patients need help seeing beyond the numbers to understand the bigger picture: the true value of what you offer. With the 4 powerful tactics you’ll learn in the video below, you can guide potential patients to see the value you provide far exceeds the cost.

If you ever lose prospective patients due to out-of-pocket cost versus in-network options, this video is a must-see (AND the free “closing scripts” resource below is a must-have for your practice)

More specifically, I discuss these topics related to handling price objections in your cash-pay practice

• Learn how to steer the discussion away from price and highlight the life-changing outcomes your patients desire.
• Effectively contrast the limitations of high-volume, insurance-based clinics with the individualized, one-on-one attention that cash-pay practices provide.
• A simple technique “Feel, Felt, Found” that helps patients see why others like them felt it was worth the investment.
• Discover how offering a money-back guarantee can ease price-related fears and turn hesitant prospects into committed patients.

How To Handle Price Objection From Potential Cash-Pay Patients

 

I’ve got a free resource for you: “Cash-Pay Phone Scripts,” which offers valuable guidance for clinicians looking to improve their consultation processes and convert potential clients into paying patients—without feeling overly pushy or sales-driven.

If you’re looking to overcome price objections and grow your cash-pay practice, these strategies can make a huge difference in converting potential patients into long-term clients.

Thanks so much for checking out this week’s video… hope you enjoy the resource!

HERE ARE SOME MORE EPISODES ON INSURANCE-BASED vs CASH-PAY:

3 words that convert the most resistant leads

You’ll learn how to leverage an incredibly simple strategy that can enable you to easily convert the most-resistant leads, so you can turn those hard-won prospective patients into cash-pay customers.

Using “Feel, Felt, Found” to Convert Price-Sensitive Leads into Cash-Pay Customers

Are you tired of getting pushback on price and insurance coverage from your prospective patients? In this week’s episode, we will learn how to use 3 simple words to convert price-sensitive leads into cash-pay customers.

Silent Profit Killer: The True Cost of an Ineffective Admin in a Cash-Based Clinic

In this podcast, I delve into the hidden pitfalls that arise when your admin isn’t up to par. The impact on your bottom line is undeniable… after you’ve worked so hard to get the phone ringing, you have someone effectively chasing away customers! So let’s dig in to uncover this silent profit killer and learn how you can address it head-on.

WANT STEP-BY-STEP GUIDANCE TO START, GROW, OR TRANSITION YOUR OWN CASH-BASED PRACTICE?

>> Click Here to learn how to start, grow, or transition your own Cash-Based Practice <<

 

MORE RESOURCES FOR PROFESSIONAL REFERRALS:

CASH-BASED PRACTICE MARKETING INTENSIVE

4-week training intensive designed to walk you step by step through “R.O.I Marketing Method – AI Edition” and equip you with simple, fast, & effective ways to keep your phone ringing with potential private-pay patients whenever you want them. Check it out here.