Are you tired of being forced to see too many patients, dealing with never-ending paperwork, and unable to provide the care you know you could if you just had more time?  

Are you ready to treat patients on YOUR terms and build your own cash-based practice but unsure of the best way to get started?  

Or maybe you've already started a cash-pay practice but you need a larger and steadier stream of ideal patients?  

You Are Not Alone!


Let me start with my story because the beginning may be quite similar to yours, and it sets the stage for exactly what this workshop will do for you and how. 

I graduated from PT school in 2005 and went about the usual path of working in various insurance-based practices, seeing a ton of patients and buried under a never-ending pile of paperwork. 

As I progressed through my career and heard the stories from my PT classmates and other colleagues, I realized that my frustrating situation was actually not nearly as bad as the average outpatient staff PT out there! Most PTs were having to see even more patients per hour, sometimes only doing evaluations and then handing patients off to techs, never getting to touch patients and use their hands-on skills.  

At the same time, in staff meetings and in conversations with practice owners, there was a very consistent message: “These damn insurance companies keep paying us less and less even though our costs of doing business keep getting higher and higher!”  

It seemed like we were all in a lose-lose situation…  

Staff PTs were being burned out, and practice owners were getting squeezed by falling reimbursements and increasing costs.

Sound familiar??

I then had the good fortune of getting a job in a cash-based practice where we spent a full hour one-on-one with every patient!  

We decided our hourly rate, moved at a relaxed pace, had minimal paperwork, and made clinical decisions based purely on what was best for the patient. 

It was life-changing!

I knew I wanted to start my own practice, treat patients on my own terms, and not have to deal with the headaches and stress that come with fighting to get paid by insurance companies … AND watching those payments get smaller and smaller over time.  

I knew that to create my ideal practice and lifestyle, I’d have to create an out-of-network practice. But guess what … there was no information out there on how to create that type of practice.

My previous employer was an amazing clinician but knew very little about business and survived solely on word of mouth, so my experience there wasn’t much help on the business side of things.

Luckily, I’ve always had an entrepreneurial drive and I’d actively been studying business and marketing in my free time for the past few years. So I did what every successful entrepreneur I know would do … I just got started.  

I took a leap of faith, hustled harder than I’d ever hustled before, studied business books and blogs between my patients and marketing efforts, and in about 6 months I started to have fully-booked days of cash-pay patients!  

I continued to study the marketing greats and learn from my successes and failures.

And as I crossed paths with my colleagues both online and offline, I started to get the same question from a lot of people: “How in the world did you do that?!” 

That spawned my blog, and later my podcast, at Over the years, I’ve written two books on the cash-based practice model and have helped hundreds of other healthcare practitioners start or transition to their own cash practice. 

And though there is a ton of actionable information in my blog, podcast, and two books, I often get questions like:

"Can you help guide me step-by-step through this process?”  

“I need detailed plan of what to do to make MY specific cash practice successful … my situation is different than yours and your podcast guests, and I feel I need personalized guidance.”  

“I just took a PT marketing course and learned a ton but I’m not really clear on what to implement and in what order. It didn’t all seem applicable to my practice.”  

Hearing statements like these through the years has led me to create this workshop … a workshop that not only provides vital information, but also provides a customized Action Plan to implement the information and strategies so that every attendee gets RESULTS.

In this workshop, you will spend 2-days with me and 9 current/future practice owners learning everything I know about how to create/grow a successful cash-pay practice AND MOST IMPORTANTLY: we will create a detailed and customized 12-month action plan specifically for you and your practice. 

That’s really the point of this workshop … there are many online and live courses out there that provide a ton of great information but then you’re often left wondering:  

What parts are actually applicable to my specific practice and are inline with my strengths? 

 Of those applicable parts, what’s most important for me to focus on?

 And what should I focus on first? In fact, what order should I implement All this stuff?!

Time and again I’ve seen people come out of courses and conferences inspired but overwhelmed. They learned a lot but didn’t come out with a detailed plan of how to put that knowledge into action. “Lots of people know what to do, but few people actually do what they know. Knowing is not enough! You must take action.” – Tony Robbins So at the end of this workshop you’ll not only have the key concepts and strategies for cash practice success, you’ll have a detailed road map to get there. We will look at the primary strategies and tactics that I and many others have used for success in this business model, and then decide which you should incorporate into your practice and exactly how and when you will execute each one.  

Together, we will create a 1-year plan of action that is specific to you, your practice, your situation, your niche, your location, your strengths and weaknesses, etc. Sound good? Great! If you currently have a cash practice or can commit to starting one in the next 6 months, you can apply via the application form by clicking the button below. 




This 2-day event is only for people who are serious about investing significant effort over the 12 months following the workshop, so I would be remiss if I didn't mention that here along with details of the financial investment. For those who attend and seriously implement the customized plan of action we create in the workshop, this experience will completely revamp how your business is run in 2018 and beyond.  

Given that I'm revealing everything that has taken me 7 years, tens of thousands of dollars, and thousands of hours to acquire and implement in my successful cash-based practice - this event could easily be priced at $10,000 or $15,000.  

But to make it accessible to the right people, including those wanting to launch a successful practice from scratch, the event is as little as $2,000 (depending on the payment plan you choose).  

This work requires an application to ensure that all participants would benefit from the instruction provided. Details about this application are provided while registration is active.