In Spring 2010, I started Carter Physiotherapy, a fully cash-based physical therapy clinic where we provide an hour of one-on-one care in every treatment session. Via creative marketing and a reputation for getting fast results, my patient schedule was full within 6 months. I have purposely kept the practice small while working on other business interests, but I do have a full-time PT and part-time PT who stay quite busy but enjoy the relaxed atmosphere of working in a cash-based practice. After years of setting up marketing and administrative systems, Carter Physiotherapy is a low-overhead, smooth-running machine that provides high-level care and customer experience. Best of all, it doesn’t require a great deal of my time.
When I’m not running my practice or working on helping others start or improve theirs, I enjoy time with family and friends. Though I’m currently far from the ocean, I absolutely love surfing and just about anything to do with water sports. Life is good and I’m a lucky man.