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Aaron LeBauer DPT started his 100% Cash-based practice straight out of PT school, and generates about 50% of his new patients from his efforts online. From blogging, SEO, review sites, Google Plus, and Video, we cover it all in this interview.
More specifically, we discuss these cash-based practice topics:
- The logistics of his practice and how he makes a great living while leaving a lot of time for family.
- His average patient demographic and their mindset about treatment and value.
- His treatment philosophy and specific manual therapy approaches he uses to get results for his patients for which they are willing to pay $125/session.
- The things he includes on his superbill and how he quickly generates them for patients to send in self-claims.
- How the changes in insurance deductibles are helping patients to choose cash-based practices over insurance-based ones.
- Multiple actionable tasks you can do right away to start generating more patients online.
- The online sites and pathways, aside from your website, through which you should be generating cash-paying patients.
- The wording you should use and things you should mention on your clinic’s website to generate the most business. Hint: It’s Not about you and your clinicians’ credentials and training.
- His top tips for creating videos that will generate business for your practice.
- Recommendations for blog topics that have produced the most patients for both of our practices.
Resources and Links mentioned in this episode:
- The CashPT Toolkit – a collection of admin documents and resources for a Cash Practice
- Dominate the 1st Page of Google in 30 Minutes – Aaron’s eBook with everything you need to skyrocket your clinic’s search engine ranking.
- Lebauer PT Google Plus Page (and see the screenshot below for how his Website and Google Plus Page shows up when you search for Physical Therapy in Greensboro NC)
Interested in the cash-based private practice model?
Click Here to learn how to start your own Cash-Based Practice
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Let us know if you enjoyed the show:
[Click to Tweet] Thank you @LeBauerPT for being an awesome guest on the Cash-Based Practice Podcast w/ @DrJarodCarter
After finishing the interview, I Googled “Physical Therapy in Greensboro NC” and below is what came up at the top of the page. Before any of the individual web page organic results are listed, you get a list of (only) the clinics with a Google Plus business page! And notice which one stands out the most … Aaron’s does because he has 12 five-star reviews while the others have none. Which one would you click on first?
A Final Note: at the time we recorded this interview, Aaron did not mention the huge program he was working on to help PTs create or transition to a Cash Based Practice. I guess he was being respectful of the show and not wanting to sound like he was trying to sell something (which I appreciate). But the morning this post and podcast episode published, Aaron lifted the curtains on his program The Cash PT Blueprint so I felt inclined to include it here .. because it’s awesome and is exactly what a lot of my audience is looking for! It’s a 6-module step-by-step guide to creating/transitioning to a cash practice, that also includes monthly Q&A as well as all his other eBooks on SEO, Blogging, and the CashPT Toolkit.
Have a look and see what you think: The Cash PT Blueprint
Jarod,
Thanks so much! I had such a great time talking with you on your show. We really got into some good stuff and you asked some great questions. I really appreciate what you are doing for our profession and am excited to share my interview of you on my blog in the next few weeks.
thanks
Aaron
You are most welcome, and thank YOU again for sharing your time with all of us.
Hey guys great job I am glad you are putting all the great content out there about the cash based model. Its cool that you guys are working together to promote this business model you could easily be competing with each other as you are both providing the same type of consulting services. I am learning a lot from your blogs and podcasts and slowly trying to start my own practice. Keep up the good work
Thanks
Colbie
Because we both keep our colleagues and our profession as a higher priority than $$, it’s an easy choice for us to collaborate rather than compete. Thanks for the kind words, Colbie. Best of luck with your practice!
Well said Jarod! I couldn’t have said it better myself. The Scarcity Model is not a healthy place to operate from. There are plenty of patients who need physical therapy as well as plenty of physical therapists who need assistance creating successful practices.
Thanks for the compliments Colbie! Congratulations going big and creating your new practice.
Thank you both for this very insightful podcast. In my (gulp) 20 years as a PT, I am well-aware of the “it can’t be done” mindset that Aaron speaks of, and am doing my best to free myself from it and start my own cash-based practice utilizing yoga as my primary therapeutic model. I have looked to each of you as invaluable resources as I begin this journey, and hope to have many good things to report to you in the near future. Thanks again!
Thanks so much, Amy! Best of luck and please keep us updated
Thank you again for another excellent broadcast. Even though I’ve been halfway cash based for over 10 years, I still get excited by the fresh ideas presented here. This is just another wonderful example of no matter where you are, people will pay for value, personal attention, and above all, Solutions.
You are most welcome, Kirk. If you have been half cash based for 10 years, we need to get you on the podcast to share your insights!
Thanks Jarod for another great podcast! Although I have been Cash/OON for greater than 6 years I have not made much of an effort to establish on online presence simply because I stayed pretty busy by having almost all of my referrals come from the high end gym where my practice is located. I am realizing I need to spend way more time on this and I am currently refreshing my out of date website. One thing I need online, what Aaron said was his #1 thing, is testimonials and reviews. I see my former patients in the gym almost every week and most all of them would have no problem jotting a quick review. Google seems to be the best place for a review that will show up right on the front page, but not all of my patients have Gmail accounts and it looks like you must have an account to post a review. Is there a way I can post or create an account for them? Just get reviews from people who already have a google account? Should they just love me that much that they will go home and create a google account?
Thanks!!
Just a quick note to say, No, you can’t create accts for them to post reviews for you … that’s something Google would spot (it knows your computer I address and knows what you’re doing), and probably disable your business profile and delete all your testimonials!
Joel,
Yes, if they will love that much they will do what you ask, if you ask the right way. 😉
The easiest way to get a quick Google review is to have your clients navigate to their Google Maps program, search for your practice and scroll down to Rate & Review. I don’t think this method requires a Google account.
Good luck!
Aaron
Thank You Both for helping encourage and educate others in a healthy and non competitive manner. It is very refreshing to find individuals with your knowledge willing to help us “new comers” out in the private practice setting. Your experiences and insights make everything seem more realistic and less intimidating to get started. Thank You again for your time and willingness to mentor.
So glad we can help! I think a big part of making this business model “possible” for many colleagues is simply seeing it done successfully by a number of others …that’s primarily what this podcast is about. Thanks for the kind words, Helen.
Anyone with the name “Aaron” can’t be too bad in my book! Thanks so much. I have enjoyed listening and it keeps me motivated as I am still searching for that first patient to call. Aaron, I just purchased your Dominate Google e-book and hope to get through a good portion of it over the weekend. Thank you so much for offering for a lower price as well! My frustrations go up and down daily as I try to get started and the podcast really helps me to move forward. Thank you, thank you.
Best of luck, Aaron! You’ll get there!
Thanks Aaron! I appreciate your comment.
I’ve got quite a few “Aaron’s” in my contacts list too! Always good to know another.
Thank you both for the great podcast and for taking the time to help others. Jarod, this blog has been very informative and inspiring. I am a second year physical therapy student and a certified athletic trainer. My dream is to create my own cash based practice. Do either of you have any advice on how I can prepare myself as a student and after I graduate?
Become a “student of business” and seek out great mentorship… Not just in the realm of physical therapy,but also in the realm of business. Be a sponge and soak up as much business information as you can from good books, blogs and podcasts. Keep the above in mind when deciding on your first position after graduation… Make sure your boss can and will be a great mentor to you.
Jacob,
Thanks for your comment. Besides Jarod’s recommendations, I suggest trying to find (or create) a clinical rotation in a small private practice where your CI is also the owner and you can spend a significant amount of time learning the business of physical therapy, even the in-network model, as kinds of a “business clinical” along with learning your clinical skills. I was fortunate to have a final clinical rotation where the owner was also my CI and we spent a good portion of my time talking about business and I was able to accompany him on some important business meetings with his lawyers, accountants, the local HMO panel, etc. It was an invaluable experience for me.
Good Luck,
Aaron
PS. Don’t listen to anyone who says you can’t do it or who doubts you’ll be successful.
This is some extraordinarily great stuff Jarod! I’ve gone through so many transitions in my professional and personal life since I already found your site in 2011. I am now in a place to begin my private practice construction from the foundation up. I will be investing in your cash based practice book and I’m so pleased that you continue to push the envelope by introducing great clinicians, entrepreneurs, and true leaders in and connected to growing ourselves. Aaron has presented some priceless info on growing your own referrals without approaching marketing like pharmaceutical reps. I really appreciate that and will not only be consulting both of your services and resources as a build my practice but will also pay it forward by passing your information to colleagues with a similar passion.
Thank you Jarod and Aaron.
Ps Jarod I’ve finally wised up and now listen to your podcasts to pass time commuting to and from the office and boy it has been way better than talk radio. Lol!
Wow! Matthew, Thank you so much for the kind words. I’m so glad I can help and look forward to helping even more as you move forward with your practice. The Cash-Based eBook is definitely a good place to start. Let me know if you have an follow up questions as you read it and start to put your plan in action. Best of luck!
Matthew,
Thank you very much for your compliments. I’m glad you’ve found this information inspiring and helpful. Jarod has put together an amazing website with tons of information and I’m honored to contribute to it. Good luck with your cash-based practice! Please let me know if you have any questions as you move forward.