THE CASH-BASED PRACTICE PODCAST
Gathering input from many successful cash-based practice owners, this podcast covers all components of starting or transitioning into the out-of-network/private-pay business model for your private practice.
3 Conversation Tips That Turn Consultations Into Private-Pay Patients
How would it feel if you could predictably turn more consultations into Private-Pay Patients? I’m talking about prospective patients excitedly saying yes to paying out of pocket for a long term plan of care, and doing so with little to no pushback or objection!
CBP 184: Should I hire a professional marketing company for my cash-based practice?
Thinking about handing off your marketing to a slick vendor who promises fantastic ROI? Before you leap head-first into any deals, you’ll want to make sure you know what to look for to recognize a less-than-stellar marketing company or a bad contract. While there are amazing…
Cash-based functional medicine practice since 1995! — with Dr. Tom Yarema
It’s not everyday I get to interview someone who has been making the cash-based healthcare model work since the 90’s! But in this interview you’ll go on a journey with a true pioneer of cash practice, Dr. Tom Yarema and learn how he was able to do it at a time when almost no one else was (and on the…
How to Get Patients with Great Insurance to Say YES to Cash-Based Services
Are declining reimbursements driving you to the brink? Well, then you’ll be especially interested in this interview with Austin cash-practice owner Dan Bockman, one of my Mastermind group members… After working as a chiropractor for 21 years, Dan found himself in exactly that position…
CBP 182: How to create an exceptional patient experience
Are you missing opportunities to turn your patients into raving fans? Since human beings are wired to notice defects and problems, it takes more than just competent care in a decent office to truly impress. Fortunately, with a little thought, most practices can discover some fairly easy…
CBP 181: From cash-practice launch to 6-month waitlist in just over a year … during the pandemic—with Jenny Williams
Jenny Williams felt called to pediatric OT since high school. But shortly after graduation, her job in an insurance-based setting where she had to see as many as 15 kids back-to-back in a day left her burnt out and disillusioned. She switched to treating adults as a break, but soon felt the pull to return…
CBP 180: How to optimize the profit potential of your past patients
Are you so focused on getting new patients in the door that you’re missing out on the profit potential of your already-satisfied customers? Similar to last week’s podcast on losing patients before they’ve completed treatment, ignoring your past clients creates a “profit leak” that can…
CBP 179: How to maximize the lifetime value of your average plan of care
Tired of losing patients who improved just enough that they lost interest and never returned? This costly “profit leak” erodes your lifetime revenue per patient, increases the number of new prospects you must bring in each month to fill the schedule, and puts your practice…
CBP 178: You’re doing your patients and your business a terrible disservice if you’re doing this
Do you have a hard time recommending the optimal treatment plan to a patient who seems of modest means? In an effort to be sensitive to our patients’ limitations, most practitioners often end up suggesting a cheaper option that may not produce the best outcome for the patient. And…
CBP 177: You + Smart Phone = New Patients… Here’s How
Did last years’ explosion in telemedicine get you curious about how you might leverage video to reach potential patients? While the idea of creating marketing videos may sound daunting, when done well, this can be among the most-efficient methods for quickly establishing your…
